Human capital readiness and global market orientation to business performance: The mediation role of green innovation

• Autores: Hidayatul Khusnah, Noorlailie Soewarno
• Localización: Contaduría y administración, ISSN 0186-1042, ISSN-e 2448-8410, Vol. 69, Nº. 4, 2024, págs. 1-19
• Idioma: inglés
• Títulos paralelos:
  • Preparación del capital humano y orientación del mercado global hacia el desempeño empresarial: el papel mediador de la innovación verde
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Este estudio tiene como objetivo examinar empíricamente el efecto mediador de la innovación verde sobre la influencia de la preparación del capital humano y la orientación del mercado global en el desempeño empresarial de las micro, pequeñas y medianas empresas (MIPYMES). Este estudio se llevó a cabo en MIPYMES en Java Oriental, Indonesia, con un total de 326 encuestados. La técnica de análisis de datos en este estudio utilizó el método de mínimos cuadrados parciales (PLS). Los resultados de este estudio indican que la innovación verde media parcialmente el efecto de la preparación del capital humano en el desempeño empresarial de las MIPYMES. Además, la innovación verde media parcialmente la influencia de la orientación del mercado global en el desempeño empresarial.

  • English

    This study aims to empirically examine the mediating effect of green innovation on the influence of human capital readiness and global market orientation on micro, small and medium enterprises (MSMEs) business performance. This study was conducted on MSMEs in East Java, Indonesia, with a total of 326 respondents. The data analysis technique in this study used the partial least square (PLS) method. The results of this study indicate that green innovation partially mediates the effect of human capital readiness on MSME business performance. Moreover, green innovation partially mediates the influence of global market orientation on business performance

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