From likes to change: assessing the impact of citizen engagement on the European Commission's social media plataforms

• Tănase Tasențe ^[1] ; Mihaela Luminița Sandu ^[2] ; Cristina-Dana Popescu ^[3]
  1. [1] Faculty of Law and Administrative Sciences, Ovidius University of Constanța, Constanța, Romania
  2. [2] Faculty of Psychology and Educational Sciences , Ovidius University of Constanța, Constanța, Romania
  3. [3] Faculty of Letters, Ovidius University of Constanța, Constanța, Romania

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• Localización: Perspectivas de la comunicación, ISSN-e 0718-4867, Vol. 17, Nº. 1, 2024
• Idioma: inglés
• DOI: 10.56754/0718-4867.2024.3510
• Títulos paralelos:
  • De los me gusta al cambio: evaluación del impacto del compromiso ciudadano en las plataformas de redes sociales de la Comisión Europea
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El auge de las redes sociales ha cambiado la comunicación de instituciones públicas, aumentando el diálogo con ciudadanos y presentando retos como privacidad y desinformación. Objetivos: Estudiar cómo la resonancia emocional en comunicaciones de la Comisión Europea en redes sociales afecta la participación pública. Metodología:Análisis de datos de redes sociales de la Comisión (Feb 2019 - Abr 2023) usando Fanpagekarma, evaluando métricas de participación y sentimientos con R. Resultados:Dife rentes tonos emocionales en plataformas impactan en la participación; emociones positivas y negativas correlacionan con mayor interacción. Discusión: La resonancia emocional aumenta la participación, variando según la plataforma, lo que indica la necesidad de estrategias de comunicación específicas. Conclusiones: La resonancia emocional y adaptación a normas de plataformas son clave en la participación pública. Comprender estas dinámicas mejora la comunicación entre la Comisión Europea y el público.

  • English

    The rise of social media has changed public institution communication, increasing dialogue with citizens and presenting challenges like privacy and misinformation. Aims/Objectives: To study how emotional resonance in communications from the European Commission on social media affects public engagement. Methodology: Analysis of the Commission's social media data (Feb 2019 - Apr 2023) using Fanpagekarma, evaluating participation metrics and sentiments with R. Results: Different emotional tones on platforms impact engagement; both positive and negative emotions correlate with increased interaction. Discussion: Emotional resonance enhances engagement, varying according to the platform, indicating the need for specific communication strategies. Conclusions: Emotional resonance and adaptation to platform norms are key in public engagement. Understanding these dynamics improves communication between the European Commission and the public.

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