Acceso usuarios
Mona Yahya Ali Aboghebra
, Priya Rao
Aim: This study aims to identify the best leadership style applied by the business school lecturers that has improved students' performance and their willingness to pursue studies in marketing in the English language at Jizan University.
Theoretical Framework: The current study was designed to verify and validate students' current knowledge and their performance when the module is taught in English. Based on the constitutive theory of creativity, this study developed a theoretical model with transformational, empowering, authoritative, and participative leadership as independent variables.
Methodology: Students were selected by simple sampling technique and were issued a leadership-style questionnaire to aid the data collection. The validity of the questionnaire was checked, and Cronbach alpha was measured high with a value of 0.75, respectively.
Research, Practical, and Social Implications: The result of this study suggests that maximum students were satisfied with the leadership style of teaching applied in business school and were prepared to pursue a major in marketing with English as a primary language. Statistical significance was noted between the English language and teaching style in all four phases. The result of current study supports that the major marketing subjects and modules should be taught in English language. This could help students to pursue their future in international business and marketing. Eventually, helping them to develop better prospects.
Originality/Value: Within the limitations of this study, it could be concluded that females are exploring their career choices in marketing and are positive in pursuing further prospectus in this field with the English language as a major.
