Resumen de Social Capital and Corporate Social Responsibility: Pathways to the Sustainability of Community Enterprises in Chumphon Province

Chutimant Boonnual, Tawat Boonnual

• Purpose: In this research, the objective is to study the impact of social responsibility and social capital on the sustainability of community enterprises.

    Theoretical Framework: Community enterprises play a crucial role in promoting sustainable growth at the community level by creating economic opportunities, fostering social equality, and ensuring environmental sustainability. In the context of community enterprises, social capital and corporate social responsibility can lead to the enhancement of community problem-solving capabilities, the achievement of community objectives, and the sustainability of both the community enterprise and the community as a whole.

    Design/Methodology/Approach: A quantitative approach was employed. The sample group used for the study consists of 200 members of community enterprises in Chumphon province. The instrument used for the study is a questionnaire, adapted from previous academic research, which has undergone content validity and reliability tests with a Cronbach's alpha coefficient of 0.85. Data analysis was conducted using structural equation modeling statistics.

    Findings: Studies have found that social costs are positively correlated with both corporate social responsibility activities and balanced operational outcomes, while no relationship was found between social responsibility and balanced performance outcomes.

    Research Practical and Social Implication: The study clearly demonstrates that social capital is a crucial factor for the sustainable operation of community enterprises.

    Originality/Value: Social responsibility and social capital have great impact on the sustainability of community enterprises, therefore, potential and successful community enterprises must equip with social capital and responsibility.