Acceso usuarios
Ahmed Salem Saleh Sulaiman Alkaabi
, Abd. Rahim Bin Romal
Purpose: Employee creativity is vital for the success of any organization. Organizations conduct trainings and engagement of employees in the trainings helps organizations to get successful results.
Theoretical framework: Employee creativity is highly dependent on service quality and interface quality. Therefore, this study is tailored to identify the mediating role of training engagement between service quality, interface quality and employee creativity. In order to test the framework developed on the basis of new website quality assessment model by the supporting role of engagement theory and investment theory of creativity.
Design/methodology/approach: For testing the model, adopted questionnaires have been used and structural equation modeling has been applied. The findings revealed that training engagement significantly mediate the relationship between service quality, interface quality and employee creativity.
Findings: The findings are significant for the policy makers to stress on engagement of employees in the training activities and by improving the service quality and interface quality to develop creativity among employees to get fruitful results.
Research, Practical & Social implications: provides basics for understanding effectiveness e-learning, training engagement over employee creativity. As a result, it is revealed that training engagement in the presence of information qualities, system qualities, service qualities, interface qualities, and emotional qualities have a significant effect on employee creativity.
Originality/value: the current research focuses on the importance of service quality and interface quality over training engagement and its interaction together over employee creativity.
