Implementation of Tri Hita Karana Local Knowledge in Uluwatu Temple Tourist Attraction, Bali, Indonesia

• Autores: I Gede Mudana, Dedi Gusman, Ni Wayan Ardini
• Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 8, Nº. 11, 2023 (Ejemplar dedicado a: Continuous publication; e03290)
• Idioma: inglés
• DOI: 10.26668/businessreview/2023.v8i11.4072
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• Resumen

  • Purpose: This study aimed to analyze the implementation of Tri Hita Karana (THK) local knowledge at Uluwatu Temple Tourist Attraction in Badung Regency which is one of Bali’s popular destinations.

      Theoretical framework: In this study, the theory of cultural tourism is used, especially the one relating to a local knowledge where the local knowledge is an integral part of the local cultural system. In this case, THK consists of three aspects, namely (1) the relationship between humans and God as the Creator, (2) the relationship among humans, and (3) the relationship between humans and the natural environment.

      Design/Methodology/Approach: The sample population consisted of two hundred respondents, who are selected based on the predetermined criteria. The data obtained are then analyzed using multiple linear regression analysis, classical assumption test, Ttest, Ftest, and the coefficient of determination test (R2).

      Findings: The results showed that humans-God (parhyangan), humans-other humans (pawongan), and humans-natural environment (palemahan) interactions had a favorable and substantial impact on the development of cultural tourism at Uluwatu Temple Tourist Attraction. The local knowledge keeps the tourism business sustainable at the tourist attraction.

      Research, Practical & Social implications: This research practically becomes a model for the implementation of cultural tourism business which ideally should not leave aspects of local knowledge in the local community. All tourism stakeholders strive to unite in carrying out cultural tourism that has been aligned with the existence of local knowledge existed in the community.

      Originality/value: The study uses a quantitative approach to analyze all aspects of THK which leads to findings of integrated theology-sociology-ecology that are in harmony with each other in the tourism business as a research multidisciplinary. The results of this study broadened the appeal of scientific discourse in the field of cultural tourism. The God's entity (aspect of religiosity), as shown through THK and its implementation in business activities with the holy site as capital is important to strengthen understanding of cultural tourism.

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