Acceso usuarios
Ángel Torres Toukoumidis, Angela Carreón, Juan Pablo Salgado
[...]the following study focuses on exploring the use of gaming elements in the marketing campaigns carried out by the 10 most successful unicorn companies in the world. In a complementary way, the central game is oriented towards socialization and the use of reward systems, highlighting the application of points, medals and position tables. [...]gamification is formalized as an instrument implemented by emerging companies, elucidating their added value in the creation of new consumption patterns.
