Resumen de Preparing and Developing the Capabilities of Entrepreneurs in the Digital Age

Atcharaporn Chotipurk, Ranida Nuchniyom, Kritsana Lakkhongkha

• Purpose: This discussion highlights the significance of preparing for and adapting to the digital era. Rapid shifts in technology, communication, and business models necessitate a high degree of readiness and resilience.

    Theoretical framework:  This fundamental review of existing concepts and theories serves as a roadmap for developing the arguments you will implement in this work.

    Design/methodology/approach: The discussion also provides strategic recommendations for organizations aiming to thrive in the digital landscape, emphasizing the integration of technology and data, the cultivation of a learning and adaptive mindset among employees, and the promotion of a culture that encourages change and creativity   Findings:  The rapid changes in technology, communication, and business models make preparedness and flexibility crucial. The conversation underscores the importance of developing necessary capabilities such as the use of digital technology, analytical thinking, and effective planning and management in human resources   Research, Practical & Social implications:  Furthermore, the importance of Corporate Social Responsibility (CSR) in the digital era is highlighted. Businesses are encouraged not just to focus on profit-making, but also to consider their environmental, social, and societal impacts. By establishing responsible and sustainable business practices, organizations can build trust with consumers and society at large, enhancing their brand image and potentially leading to long-term success. By incorporating CSR principles.

    Originality/value:  In addition, continuous learning and upskilling in the digital era are of utmost importance. As technology evolves at an unprecedented pace, the skillsets required in the workplace are also rapidly changing. It is therefore critical for businesses to invest in digital skills training and provide employees with opportunities for continuous learning. This not only prepares employees to adapt to changes in their current roles but also equips them with the skills needed for the jobs of the future.