Acceso usuarios
Indrajit Goswami, Abdel Ghaffar Ben Hamida, Yamijala Suryanarayana Murthy, Suraj Peelamedu Gopal, Jalaja V.
Purpose: The purpose of this study is to examine the effective role of human resource management (HRM) policies within marketing organizations and their impact on business and marketing strategy implementation.
Theoretical framework: The study will be based on the resource-based view of the firm, which posits that a firms resources and capabilities can be a source of sustainable competitive advantage.
Design/methodology/approach: The study will use a quantitative research design, collecting data through surveys administered to employees and managers within marketing organizations. Data will be analyzed using statistical techniques to identify relationships between HRM policies and business and marketing strategy implementation.
Findings: The findings of the study will provide insights into the impact of HRM policies on business and marketing strategy implementation and identify specific HRM practices that are associated with better performance outcomes. The major findings of this study are that the HRM policies improve the growth of a business and deliver quality work to the customers by understanding the external and internal affairs. The HRM policies improve the growth of a business and deliver quality work to the customers by understanding the external and internal affairs.
Research, practical and social implications: The results of the study will have implications for practitioners, as they will provide guidance on how to design and implement effective HRM policies within marketing organizations. Additionally, the study will contribute to the broader understanding of the role of HRM in organizational performance.
Originality/value: This study will be among those to examine the role of HRM policies in marketing organizations, providing new insights into how these policies can be leveraged to improve organizational performance.
