What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty

• Autores: Juliana Juliana, Ira Brunchilda Hubner, Febryola Indra, Deandra Pakasi, Diena Mutiara Lemy, Arifin Djakasaputra
• Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 8, Nº. 7, 2023 (Ejemplar dedicado a: Continuous publication; e02568)
• Idioma: inglés
• DOI: 10.26668/businessreview/2023.v8i7.2198
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Purpose: This study was to test Sensory Experience Tourist Equity, Affective Experience, Tourist Delight, Cognitive, Behavioral Experience, Tourist Delight, Tourist Equity effect on Tourist Loyalty.

      Theoretically framework: The article is portraited various research which includes quantitative,  and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic.

      Design/methodology/approach: This study are tourism tourists who have visited Huta Tinggi once a year. The sample in this study were 200 respondents using a purposive sampling technique with the criteria of tourists who had visited Huta Tinggi once a year. This research is a quantitative research with a survey method. The data collection tool in this study used a questionnaire. Data analysis using PLS-SEM.

      Findings: showed that Affective Experience had a positive and significant effect on Tourist Delight, Cognitive Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Sensory Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Social Experience had a positive and significant effect on Tourist Delight and Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Equity, Tourist Delight has a positive and significant effect on Tourist Loyalty, Tourist Equity has a positive and significant effect on Tourist Loyalty.    Originality/value: This study provides empirical evidence and  will be a useful guide for tourism in building more strategic destinations for tourists' enjoyment or tourist delight.

• Referencias bibliográficas
  • Aaker, D. (2016). Manajemen Ekuitas Merek. Jakarta: Mitra Utama.
  • A,., & Yulasmi, C. (2023). MODELING INTEREST IN VISITING THROUGH EXPECTED VALUES IN TOURISM AT SOLOK REGENCY , INDONESIA Article history...
  • Agapito, D., Mendes, J., & Valle, P. (2021). Exploring the conceptualization of the sensory dimension of tourist experiences. Journal...
  • Akhoondnejad, A. (2016). Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival. Tourism Management, 52(1), 468–477....
  • Aktaş, A., ÇEvirgen, A., & Toker, B. (2010). Tourists’ satisfaction and behavioral intentions on destination attributes: An empirical...
  • Ambalao, S., Walean, R., Roring, M., & Rihi, M. L. (2022). Pengaruh Service Quality, Corporate Image dan Perceived Value terhadap Customer...
  • Amiruddin, Muhammad Basir Paly, M. W. A. (2023). CUSTOMER LOYALTY ISLAMIC BANKS IN INDONESIA : SERVICE QUALITY WHICH MEDIATED BY SATISFACTION...
  • Ardyan, E., & Wibisono, U. (2019). Between Self Congruity, Destination Relationship and Memorable Tourist Experience: An Empiric Study...
  • Cervova, L., & Vavrova, J. (2021). Customer-based brand equity for a tourism destination: The case of croatia. Economies, 9(4). https://doi.org/10.3390/economies9040178
  • Cetin, G., & Dincer, F. I. (2014). Influence of customer experience on loyalty and word-of-mouth in hospitality operations. Anatolia,...
  • Chandra, J. W., & Keni, K. (2021). Brand Experience Untuk Memprediksi Brand Attitude Pada Konsumen Sporting Brand. Jurnal Bisnis Dan Akuntansi,...
  • Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists....
  • Chi, X., Lee, S. K., Ahn, Y. joo, & Kiatkawsin, K. (2020). Tourist-perceived quality and loyalty intentions towards rural tourism in China....
  • Chin, WW. (1998). The Partial Least Squares Approach to Structural Equation Modeling (Ed. Modern Methods for Business Research, In: G. A....
  • Chiu, W., Zeng, S., & Cheng, P. S. T. (2020). The influence of destination image and tourist satisfaction on tourist loyalty: a case study...
  • Davies, & Bin Tian and James L. Manley. (2018). Dynamics of Affective Experience and Behavior in Depressed Adolescents. J Child Psychol...
  • Farida, I., & Roesman, R. R. (2019). Pengaruh Cognitive Dan Affective Online Shopping Experience Terhadap E-Loyalty Pada Generasi Millenial...
  • Fitrizal, F., Elfiswandi, E., & Sanjaya, S. (2021). The impact of culinary tourism on tourist satisfaction and destination loyalty: Padang...
  • Ghozali, I. (2015). Partial Least Square (PLS) sebagai Metode Alternatif Sem Berbasis Varians (LISREL) Dalam Eksplorasi Data Survey Dan Data...
  • Ghozali, I. (2018). Aplikasi Analisis Mulivariate dengan Program IBM SPSS 25 (9th ed.). Badan Penerbit Universitas Diponegoro.
  • González, A. F., Curtis, C., Washburn, I. J., & Shirsat, A. R. (2020). Factors in tourists’ food decision processes: a US-based case study....
  • Hafidzi, A. H., & Qomariah, N. (2020). IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON STOCK PRICES IMPACT OF CORPORATE SOCIAL RESPONSIBILITY...
  • Hair, J. F., Ringle, C. M., and Sarstedt, M. (2018). PLS-SEM : Indeed A Silver Bullet,. Journal of Marketing Theory and Practice, 19(2).
  • Haji, S. A., Surachman, Ratnawati, K., & Rahayu, M. (2021). The effect of experience quality on behavioral intention to an island destination:...
  • Handarkho, Y. D. (2021). Social experience vs. social technology in enhancing the intention to use social commerce: a case study of Indonesia....
  • Hosany, S., Prayag, G., Van Der Veen, R., Huang, S. (Sam), & Deesilatham, S. (2017). Mediating Effects of Place Attachment and Satisfaction...
  • Ibrahim Rashid. (2019). Toward a tourism destination brand equity of coastal tourism of Pangandaran Regency. Jurnal Perspektif Pembiayaan...
  • Japutra, A., & Keni, K. (2020). Signal, need fulfilment and tourists’ intention to revisit. Anatolia, 31(4), 605–619. https://doi.org/10.1080/13032917.2020.1806889
  • Juliana, Juliana. A. F., Pramezwary, A., Muller Hasoloan Situmorang, J., Djakasaputra, A., & Pramono, R. (2023). Model for measuring customer...
  • Kharisma, A. D., & Hidayat, A. (2019). Pengaruh Customer Delight dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Bukit Sekipan Tawangmangu....
  • Kim, J. (2014). The antecedents of memorable tourism experiences : The development of a scale to measure the destination attributes associated...
  • Kosanke, R. M. (2019). PENGARUH IN-STORE CUSTOMER EXPERIENCE (ISCX) TERHADAP STORE SATISFACTION DAN STORE LOYALTY CAFÉ FORE DI KALANGAN MAHASISWA...
  • Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International.
  • Kotler, Philip & Kevin, Keller. (2009). ). Manajemen Pemasaran. Terjemahan: Bob Sabran. Edisi 13 Jilid 1 dan 2. Indonesia. Penerbit Erlangga.
  • Juliana, J., Sihombing, S. O., & Antonio, F. (2023). An Investigation Between Nostalgic Value Resonance and Destination Brand Engagement...
  • Juliana, Pramezwary, A., Lemy, D. M., Teguh, F., Djakasaputra, A., & Sianipar, R. (2022). Antecedents Experiential Commitment and Consequences...
  • Lin, C. H., & Kuo, B. Z. L. (2016). The Behavioral Consequences of Tourist Experience. Tourism Management Perspectives, 18, 84–91. https://doi.org/10.1016/j.tmp.2015.12.017
  • Loureiro, S. M. C. (2020). Satisfying and delighting the rural tourists. Journal of Travel and Tourism Marketing, 27(4), 396–408. https://doi.org/10.1080/10548408.2010.481580
  • May, R. Y. Y., Latip, M. S. A., Jailani, A. J. J., Amin, S. F. M., & Kadir, M. A. A. (2020). Service quality, satisfaction and destination...
  • Nitzl, C., Roldan, J.L. and Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: helping researchers discuss more...
  • Nonot Yuliantoro, F. A. (2022). ANTECEDENTS CUSTOMER DELIGHT AND CONSEQUENCES IT. International Journal of Economics, Business and Accounting...
  • Polat, A. S., & Cetinsoz, B. C. (2021). The Mediating Role of Brand Love in the Relationship Between Consumer-Based Brand Equity and Brand...
  • Pujiastuti, E. E., Hadi, L., & Zahro, S. A. (2020). Analisis Faktor yang Mempengaruhi Behavior Intention (Studi pada Wisatawan di Objek...
  • Rahayu, S., Ezar, B. M., & Widjaja, F. N. (2022). Tourist loyalty dalam wisata kreatif agrowisata di kota Batu. INOBIS: Jurnal Inovasi...
  • Richards, G. (2001). Cultural attractions and European tourism. In Cultural attractions and European tourism (Issue January 2001). https://doi.org/10.1079/9780851994406.0000
  • Rivera, D. E., Fa, M. C., & Villar, A. S. (2019). Delightful tourism experiences: A cognitive or affective matter? Tourism Management...
  • Rupini, R. V., & Nandagopal, R. (2015). A study on the influence of senses and the effectiveness of sensory branding. African Journal...
  • Sadeghi, S., Daziano, R., Yoon, S. Y., & Anderson, A. K. (2022). Affective experience in a virtual crowd regulates perceived travel time....
  • Salim, E., Ali, H., & Yulasmi. (2023). MODELING INTEREST IN VISITING THROUGH EXPECTED VALUES IN TOURISM AT SOLOK REGENCY , INDONESIA Article...
  • Schmitt. (2017). Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands (N. Y. F. Press,...
  • Scuttari, A. (2021). Tourism experiences in motion. Mobile, visual and psychophysiological methods to capture tourists “on the move.” Tourism...
  • Shanti, M., Sunaryo, S., & Rofiq, A. (2019). Cognitive-Affective Aspects of Forming Brand Loyalty. Jurnal Aplikasi Manajemen, 17(2), 275–284....
  • Shmueli, G., Ray, S., Velasquez Estrada, J., et al. (2016). The Elephant in the Room: Evaluating the Predictive Performance of PLS Models....
  • Shoukat, M. H., & Ramkissoon, H. (2022a). Customer delight, engagement, experience, value co-creation, place identity, and revisit intention:...
  • Shoukat, M. H., & Ramkissoon, H. (2022b). Customer delight, engagement, experience, value co-creation, place identity, and revisit intention:...
  • Shuib, A., Mahdzar, M., Ramachandran, S., Herman, S., & Afandi, M. (2015). The Role of Destination Attributes and Memorable Tourism Experience...
  • Stone, M. J., Soulard, J., Migacz, S., & Wolf, E. (2018). Elements of Memorable Food, Drink, and Culinary Tourism Experiences. Journal...
  • Saravanan Ravi A, S. R. C. R. (2023). A PERSPECTIVE OF DIGITAL MARKETING IN RURAL AREAS : A LITERATURE REVIEW. International Journal Of Profesional,...
  • Susanti, D. N., & Riptiono, S. (2019). Pengaruh Customer Experience, Utilitarian Benefit dan Hedonic Benefit terhadap Intention to Recommended...
  • Terblanche, N. S. (2018). Journal of Retailing and Consumer Services Revisiting the supermarket in-store customer shopping experience. Journal...
  • Tjiptono, F. (2015). Strategi PemasaranI. Yogyakarta: Andi Offset.
  • Tjiptono, F. dan A. D. (2012). Brand Management & Strategy. Yogyakarta: Penerbit Andi.
  • Widodo, E., Pramitasari, D., & Marcillia, S. R. (2019). Place Attachment Abdi Dan Masyarakat Terhadap Puri Ubud Di Kabupaten Gianyar,...
  • Xu, F., Bai, Y., & Li, S. (2020). Examining the antecedents of brand engagement of tourists based on the theory of value co-creation....
  • Yoon, Y., & Uysal, M. (2018). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model....
  • Yuliantoro, N., & Antonio, F. (2022). ANTECEDENTS CUSTOMER DELIGHT AND CONSEQUENCES IT (Study on Padang Restaurants and Sundanese Restaurants...
  • Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and re visit intention. Journal of...