Acceso usuarios
Radhika Priya K P
, Dharmaraj Arumugam
Purpose: This study assesses the impact of organic toddler food labelling on customer attitudes towards advertising, brand loyalty, and purchase intentions as well as consumer perceptions of healthiness and tastiness.
Theoretical Framework: These advertisements negative effects on the lower middle class are significantly more severe. Quite frequently, these food products develop snob appeal, and people from less affluent backgrounds are persuaded to buy them as dietary supplements and a means of ascension.
Design/methodology/approach: Researcher used Purposive sampling technique This study concentrates on the impact and awareness of advertisement in organic toddler foods. Both ancillary and principal data were used in this study. Researcher has taken 384 as a sample for research study which is greater than the minimum statistically accepted sample size. The data were analyzed using the SPSS_22.
Pearson’s Coefficient of Correlation Chi-square Findings: Study reveals that there is no association between demographic variables and legal consideration of advertisement. It depicts that unlike gender and age, qualification has association opinion about legal consideration of advertisement. There exists a high positive relation between attitude toward advertising of toddler organic foods and awareness about legal issues related to toddler organic foods.
Research, Practical and Social Implication: Customers should evaluate the value of advertisement and take buying decision. They should be given a clear picture on the myths and reality and identify the source and authenticity of advertisement. They should understand the legality related to advertisement.
Originality/value: The importance of health in customers food shopping decisions has increased as their interest in health-related problems has increased.
