Perceived Risk in Cancun Tourism. A Destination Marketing Perspective

• Autores: Rafael Fabricio Matos Cámara, Alfredo Jiménez Palmero
• Localización: UCJC Business & Society Review, ISSN-e 2659-3270, Vol. 20, Nº. 2, 2023, págs. 160-209
• Idioma: inglés
• Títulos paralelos:
  • Riesgo Percibido en el Turismo de Cancún. Una Perspectiva del Marketing de Destinos
• Enlaces
  • Texto completo
• Resumen
  • español

    Esta investigación centra su interés de estudio en apreciar el impacto que tiene el riesgo percibido que experimenta el turista durante su visita a un destino. La inseguridad que se vive en los destinos del mundo representa un gran desafío para los gestores, las empresas y para el ámbito académico. El objetivo de este trabajo consiste en comprender el impacto del riesgo percibido experimentado por el turista durante su estancia en el lugar. Es así como el riesgo como variable clave en este trabajo se estudia desde un enfoque cualitativo por medio de una entrevista en profundidad para conocer las opiniones que tiene un grupo de visitantes por un lugar.

  • English

    This research focuses on the impact of the perceived risk experienced by tourists during their visit to a destination. The insecurity experienced in destinations around the world rep-resents a major challenge for managers, businesses, and academics. The objective of this work is to understand the impact of the perceived risk experienced by tourists during their stay in a destination. Thus, risk as a key variable in this work is studied from a qualitative approach by means of an in-depth interview to find out the opinions that a group of visitors have of a place

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