Uso de YouTube para buscar respuestas y tomar decisiones: Implicaciones de la alfabetización mediática e informacional en adultos australianos

• Tanya Notley ^[2] ; Michael Dezuanni ^[3] ; Simon Chambers ^[2] ; Sora Park ^[1]
  1. [1] University of Canberra

     University of Canberra

     Australia

     
  2. [2] Universidad de Western Sydney (Australia)
  3. [3] Universidad Tecnológica de Queensland (Australia)

  Mostrar afiliaciones +
• Localización: Comunicar: Revista Científica de Comunicación y Educación, ISSN 1134-3478, Nº 77, 2023 (Ejemplar dedicado a: Nuevos lenguajes y culturas. Enseñanza de lenguas para una comunicación global y digital), págs. 73-84
• Idioma: español
• DOI: 10.3916/C77-2023-06
• Títulos paralelos:
  • Using YouTube to seek answers and make decisions: Implications for Australian adult media and information literacy
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Este artículo sostiene la necesidad de desarrollar nuevos enfoques en la educación en alfabetización mediática e informacional (AMI) para responder a la búsqueda de información en YouTube. El estudio se basa en los datos de una encuesta realizada a adultos australianos (N=3.510), centrada en sus actitudes, experiencias y necesidades en materia de alfabetización mediática. Un subconjunto de estos datos se centra en los encuestados que utilizan YouTube para buscar información con algún fin. El texto indaga sobre quiénes utilizan YouTube para acceder a la información cuando necesitan tomar una decisión; cómo se comparan las disposiciones críticas de estos adultos con las de las personas que no utilizan YouTube para buscar información; y qué nivel de competencia mediática tienen en comparación con otros grupos. El 45% de los australianos adultos acudió a YouTube en busca de información o para tomar una decisión durante el mes anterior a la realización de la encuesta. Aunque este grupo compartía una disposición crítica hacia los medios de comunicación y la información, carecía de confianza en sus propias habilidades mediáticas. Se argumenta que es preciso desarrollar un nuevo planteamiento de la AMI para ayudar a este colectivo. Además, se considera que este grupo es más propenso a responder a las iniciativas de alfabetización mediática e informacional que están disponibles en el propio YouTube y que es improbable que busque la alfabetización mediática e informacional en instituciones comunitarias como bibliotecas o centros cívicos.

  • English

    This article argues that it is necessary to develop new approaches to media and information literacy (MIL) education to respond to information seeking on YouTube. The article draws on data from a survey of adult Australians (N=3,510), focusing on their media literacy attitudes, experiences, and needs. A subset of this data focuses on respondents who use YouTube to seek information for a purpose. The article interrogates the data to ask who uses YouTube to access information when they need to make a decision; how these adults’ critical dispositions compare to people who do not use YouTube to seek information; and what level of media ability they have compared to other groups. A total of 45% of adult Australians had used YouTube to seek information and make a decision in the month prior to completing the survey. While this group shared a critical disposition towards media and information, they lacked confidence in their own media abilities.

    We argue that it is necessary to develop new MIL approaches to assist this group. In addition, we argue that this group is more likely to respond to MIL initiatives that are available on YouTube itself and are unlikely to seek MIL learning in community institutions like libraries or community centres.

• Referencias bibliográficas
  • Abidin, C. (2018). Internet celebrity: Understanding fame online. Emerald Publishing. https://doi.org/10.1108/9781787560765 Link DOI | Link...
  • Alexa (Ed.) (2022). Top sites in Australia. https://bit.ly/3pCxyJT Link Google Scholar
  • Asselin, M., Dobson, T., Meyers, E.M., Teixiera, C., & Ham, L. (2011). Learning from YouTube: An analysis of information literacy in user...
  • Barry, D.S., Marzouk, F., Chulak?Oglu, K., Bennett, D., Tierney, P., & O'Keeffe, G. W. (2016). Anatomy education for the YouTube generation....
  • Bembenutty, H. (2011). Introduction: Self-Regulation of Learning in Postsecondary Education. New Directions for Teaching and Learning, 2011(126),...
  • Bhatia, A. (2018). Interdiscursive performance in digital professions: The case of YouTube tutorials. Journal of Pragmatics, 124,106-120....
  • Bishop, S. (2018). Anxiety, panic and self-optimization: Inequalities and the Youtube algorithm. Convergence, 24(1), 69-84. https://doi.org/10.1177/1354856517736978 Link...
  • Brewer, P.R., & Ley, B.L. (2013). Whose science do you believe? Explaining trust in sources of scientific information about the environment....
  • Bruns, A. (2019). Are filter bubbles real? Digital Futures Series. Polity Press. https://bit.ly/3o9wqgB Link Google Scholar
  • Buckingham, D. (2013). Media education: Literacy, learning and contemporary culture. Polity. Link Google Scholar
  • Buckingham, D. (2019). The media education manifesto. Polity. Link Google Scholar
  • Buckingham, D., & Sefton-Green, J. (1994). Cultural studies goes to school: Reading and teaching popular media. Taylor and Francis. https://doi.org/10.2307/358336 Link...
  • Burgess, J., & Green, J. (2018). YouTube: Online video and participatory culture. John Wiley & Sons. https://bit.ly/3o8XM6B Link Google...
  • Bürkner, P. (2017). brms: An R Package for Bayesian Multilevel Models Using Stan. Journal of Statistical Software, 80(1), 1-28. https://doi.org/10.18637/jss.v080.i01 Link...
  • Crawford, K., & Gillespie T. (2016). What is a flag for? Social media reporting tools and the vocabulary of complaint. New Media &...
  • Cunningham, S., & Craig, D. (2017). Being ‘really real’ on YouTube: Authenticity, community and brand culture in social media entertainment....
  • Cunningham, S., Dezuanni, M., Goldsmith, B., Burns, M., Miles, P., Henkel, C., Ryan, M., & Murphy, K. (2016). Screen content in Australian...
  • Dezuanni, M. (2020). Peer pedagogies on digital platforms: Learning with Minecraft Let’s Play videos. The MIT Press. https://doi.org/10.7551/mitpress/11916.001.0001 Link...
  • Dezuanni, M. (2021). Micro?Celebrity Communities, and media education: Understanding fan practices on YouTube and Wattpad. In Frau?Meigs,...
  • Dolcemascolo, A. (2016). El universo youtube(r): Sobre conocimientos, flujos deatención y representaciones. Revista Redes, 2(42), 41-73. https://bit.ly/41EzOhi Link...
  • European Union (Ed.) (2021). Shaping Europe’s digital future: Media literacy. https://bit.ly/3VYE4Xx Link Google Scholar
  • Fisher, R.J. (1993). Social desirability bias and the validity of indirect questioning. Journal of Consumer Research, 20(2), 303-315. https://doi.org/10.1086/209351 Link...
  • Gagliardone, I., Gal, D., Alves, T., & Martinez, G. (2015). Countering online hate speech. UNESCO Publishing. https://bit.ly/2HXSnpO Link...
  • García-Ruiz, R., Ramírez-García, A., & Rodríguez-Rosell, M. (2014). Media literacy education for a new prosumer citizenship. [Educación...
  • Green, J. (2019, January 9). Introduction to crash course navigating digital information #1 [Video]. https://bit.ly/3BkwCws Link Google Scholar
  • Halpern, D., Valenzuela, S., Katz, J., & Miranda, J.P. (2019). From belief in conspiracy theories to trust in others: Which factors influence...
  • Hargittai, E., Fullerton, L., Menchen-Trevino, E., & Yates-Thomas, K. (2010). Trust online: Young adults’ evaluation of web content. International...
  • Hurcombe, E. (2022). Social news: How born-digital outlets transformed journalism. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-91712-8 Link...
  • Kammerer, Y., & Gerjets, P. (2012). How search engine users evaluate and select web search results: the impact of the search engine interface...
  • Koltay, T. (2011). The media and the literacies: Media literacy, information literacy, digital literacy. Media, Culture & Society, 33(2),...
  • Lange, P.G. (2016). Kids on YouTube: Technical identities and digital literacies. Routledge. https://doi.org/10.4324/9781315425733 Link DOI...
  • Lange, P.G. (2019). Informal learning on YouTube. The international encyclopedia of media literacy, 1-11. https://doi.org/10.1002/9781118978238.ieml0090 Link...
  • Lankshear, C., & Knobel, M. (2011). The new literacies: Everyday practices and social learning. Open University Press. Link Google Scholar
  • Lozano-Blasco, R., Mira-Aladrén, M., & Gil-Lamata, M. (2023). Social media influence on young people and children: Analysis on Instagram,...
  • Marchionini, G. (1997). Information seeking in electronic environments. Cambridge University Press. https://doi.org/10.1017/CBO9780511626388 Link...
  • Medietilsynet (2019). Kritisk medieforståelse i den norske befolkningen: En undersøkelse fra Medietilsynet. [Alfabetización mediática crítica...
  • Merchant, G. (2009). Literacy in virtual worlds. Journal of Research in Reading, 32(1), 38-56. https://doi.org/10.1111/j.1467-9817.2008.01380.x Link...
  • Moghavvemi, S., Sulaiman, A., Jaafar, N. I., & Kasem, N. (2018). Social media as a complementary learning tool for teaching and learning:...
  • Mohan, N. (2021). Perspective: Tackling misinformation on YouTube. YouTube Official Blog. https://bit.ly/3Mipib6 Link Google Scholar
  • Newman, M. (2015). Image and identity: Media literacy for young adult Instagram users. Visual Inquiry, 4(3), 221-227. https://doi.org/10.1386/vi.4.3.221_1 Link...
  • Nichols, T.P., & LeBlanc, R.J. (2020). Beyond apps: Digital literacies in a platform society. The Reading Teacher, 74(1), 103-109. https://doi.org/10.1002/trtr.1926 Link...
  • Noble, S.U. (2018). Algorithms of oppression. New York University Press. https://doi.org/10.2307/j.ctt1pwt9w5 Link DOI | Link Google Scholar
  • Notley, T., Chambers, S., Park, S., & Dezuanni, M. (2021). Adult media literacy in Australia: Attitudes, experiences and needs. Western...
  • O'Neil, C. (2016). Weapons of math destruction: How big data increases inequality and threatens democracy. Broadway Books. https://bit.ly/3M4vRfS Link...
  • Orhan, A. (2023). Fake news detection on social media: the predictive role of university students’ critical thinking dispositions and new...
  • Pan, B., Hembrooke, H., Joachims, T., Lorigo, L., Gay, G., & Granka, L. (2007). In Google we trust: Users’ decisions on rank, position,...
  • Parker, P.D., Bodkin-Andrews, G., Marsh, H.W., Jerrim, J., & Schoon, I. (2015). Will closing the achievement gap solve the problem? An...
  • Pires, F., Masanet, M.J., Tomasena, J.M., & Scolari, C.A. (2022). Learning with YouTube: Beyond formal and informal through new actors,...
  • Rasi, P., Vuojärvi, H., & Ruokamo, H. (2019). Media literacy education for all ages. Journal of Media Literacy Education, 11(2), 1-19....
  • Samy-Tayie, S., Tejedor, S., & Pulido, C. (2023). News literacy and online news between Egyptian and Spanish youth: Fake news, hate speech...
  • Sefton-Green, J., & Erstad, O. (2016). Researching “learning lives” – a new agenda for learning, media and technology. Learning, Media...
  • Simsek, E., & Simsek, A. (2013). New Literacies for Digital Citizenship. Contemporary Educational Technology, 4(2), 126-137. https://doi.org/10.30935/cedtech/6097 Link...
  • Striphas, T. (2015). Algorithmic Culture. European Journal of Cultural Studies, 18(4-5), 395-412. https://doi.org/10.1177/1367549415577392 Link...
  • Sundin, O., Haider, J., Andersson, C., Carlsson, H., & Kjellberg, S. (2017). The search-ification of everyday life and the mundane-ification...
  • Szmuda, T., Syed, M.T., Singh, A., Ali, S., Özdemir, C., & S?oniewski, P. (2020). YouTube as a source of patient information for coronavirus...
  • Thomson, T. J. (2019). To see and be seen: The environments, interactions and identities behind news images. Rowman and Littlefield. https://bit.ly/3Wa4oye Link...
  • Tran, D. (2017, May 4). List of top 50 websites visited by Australians shows they want 'shorter, not longer' content. Australian Broadcasting...
  • Valverde-Berrocoso, J., González-Fernández, A., & Acevedo-Borrega, J. (2022). Disinformation and multiliteracy: A systematic review of...
  • Vosoughi, S., Roy, D., & Aral, S. (2018). The spread of true and false news online. Science, 359(6380), 1146-1151. https://doi.org/10.1126/science.aap9559 Link...
  • Vygotsky, L.S. (1987). Thinking and speech. In R.W. Rieber, & A.S. Carton (Eds.), The collected works of L.S. Vygotsky, Volume 1: Problems...
  • Wardle, C., & Derakshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policy making. Council...
  • Witek, D., & Grettano, T. (2012). Information literacy on Facebook: An analysis. Reference Services Review, 40(2), 242-257. https://doi.org/10.1108/00907321211228309 Link...