This study aims to analyze the needs of researchers in a regional comprehensive university for research data management services; discuss the options for developing a research data management program at the university; and then propose a phased three-year implementation plan for the university libraries. The method was to design a survey to collect information from researchers and assess and evaluate their needs for research data management services. The results show that researchers’ needs in a regional comprehensive university could be quite different from those of researchers in a research-intensive university. Also, the results verify the hypothesis that researchers in the regional comprehensive university would welcome the libraries offering managed data services for the research community. Therefore, this study suggests a phased three-year implementation plan. The significance of the study is that it can give some insights and helpful information for regional comprehensive universities that are planning to develop a research data management program.