Acceso usuarios
, Pairat Pornpundejwittaya, Thanin Silpcharu
Purpose: The aim of this study is to examine the variable factor of the guidelines for the growth of SMEs in the thai sport industry and develop a structural equation model.
Theoretical framework: The concept of competitive advantage Porter (1980) stated that competitive advantage is a strategy to gain competitive advantage over competitors. The organization can differentiate from competitors in 3 aspects, namely cost leadership strategy; differentiation strategy and a strategy to focus on specific markets.
Design/methodology/approach: The mixed research methodology was employed by starting with qualitative research based on in-depth interviews with nine experts to create tools for quantitative research and conducting a group discussion with 11 experts to find a consensus on the model of this research.
Research, Practical & Social implications: The research is useful for small and medium-sized enterprises in the sports industry business development approach. Leading to creating a competitive advantage in Thailand and to international business.
