Resumen de The Halal Certification Essence in Manufacturer's Perspective (A Phenomenology Study)

Rini Puji Astuti, Armanu Armanu, SE, Risna Wijayanti, Agung Yuniarinto

• Purpose: The study aims (1) to explore the comprehension and implementation of halal certification essence from the producers perspective of MSMEs, and (2) to make the model to apply the halal certification essence to MSMEs.

    Design/methodology/approach: This study used qualitative methods with Hussel's phenomenological approach. This research takes a setting in East Java. The data analysis is the Interactive Model Analysis from Miles and Huberman.

    Findings: The results showed indicate that the comprehension and implementation of halal certification essence from a producer's perspective of MSMEs in East Java is still relatively low. There are many MSMEs do not have certificates even though they understand the importance of halal certificates. The phenomenon at MSME producers showed that theoretically the halal certificates refers to the first basis set by Islam, namely the origin of something created by Allah is halal and permissible.

    Research limitations/implications: The samples and findings are exclusively to MSMEs that very supportive in determining informants and research clusters based on MSME industry groups   Practical implications: Local governments should conduct training or coaching on positive mental strength, financial management, financial management literacy, risk management training, promotion and marketing strategy training and tourism management training. These trainings need to be done in order MSMEs have the competence and the comprehension on halal certification as one of capabilities of a good promotion The strategy and marketing strategy   Social Implications: The training pattern should use a mentoring system by involving academics. The training to MSMEs should be done routinely. Training should be maintained properly at intervals, coordination and cooperation between the government and entrepreneurs.

    Originality/value: The research originality is shown by the MSMEs  comprehension and mapping of halal certification as well as models to implement the halal certification essence in form of MUI regulations, MUI supervision, producer aspects and increased awareness of MSMEs in essence halal certification to supports the development of MSMEs.