Acceso usuarios
, Anahita Manna, Vaishali Mrunal Ajotikar, Vinod Rishinaradamangalam Ramaswamy, Prakash Borah
Purpose: In this article, the growing impact of social media has been highlighted which helps in creating a base for certain facets. In compliance with this, the world of advertising observes an active association of social media channels. Moreover, public relations are effectively vital for brands to manage their image, thereby, trends of digital networks are inherently followed for its management. The conception of the customer revolution too undergoes a massive change due to the emphasis on the digital age.
Theoretical Framework: The theoretical framework of the study includes the various studies conducted by various researchers regarding the role of social media strategies in boosting customer value.
Design/methodology/approach: This study has developed with the use of journals and articles. The data presented in developing this research study is critically analyzed to explain the importance of the topic of research.
Findings: The major findings of this study explains that in this digital era with the onset of e-commerce business, social media strategies form the primary fundamental principle of every business activities.
Research, Practical and Social implications: The main objective of this study is to identify and evaluate the roots of social media in the digital age and to analyse the impact of social media strategies implemented by organisations. Moreover, the study aims to identify the connection between social media strategies and advertising, public relations and customer revolution.
Originality/value: The value of the study is that it helps to identify the implications of Social Media Strategies on advertising, public relations, and customer revolution.
