Increasing Technology-Based Driver’s Productivity Under Covid-19 Pandemic in Vietnam: the Significant Contribution of Consumer Behavior

• Nguyen, Huy Khanh ^[1] ; Hoang, Thuy Dam Luong ^[1] ; Hoang, Truong Trong ^[1] ; Nguyen, Linh Khanh ^[2]
  1. [1] University of Economics and Business
  2. [2] Vietnam National University
• Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 7, Nº. 4, 2022
• Idioma: inglés
• DOI: 10.26668/businessreview/2022.v7i4.e617
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Purpose: Ride-hailing service, after the emergence in Hanoi – capital of Vietnam in 2014, has experienced major development and gradually enhanced the inner-city travelling of citizens. This study aims at investigating technology-based driver productivity perception and identifying several important influencing factors during the period of COVID-19 pandemic   Design/methodology/approach: The samples of 370 technology-based drivers have been surveyed to collect significant data about factors impacting on worker productivity in Vietnam ride-hailing service. SPSS 26 software is conducted with two types of analyses, including descriptive analysis and statistical analysis   Findings: The findings indicate that social distances, service waste and customer behaviors possess significant impacts on worker productivity in Vietnam ride-hailing services. Several special concerned factors have been identified to raise driver’s awareness of productivity improvement in ride-hailing service.

      Research, Practical and Social implication: Major implications can be suggested for improving driver productivity during and after COVID-19 pandemic, especially in term of reducing service waste and increasing customer behavior towards ride-hailing services.

      Originality/value: Basing on research findings, the study becomes significant contribution to further papers as well as service managers to enhance technological driver productivity during COVID-19 pandemic.  

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