Acceso usuarios
Hemalatha Bomanpatti Kesavan
, B. Balamurugan S.
Purpose: The purpose of the study is to know about the vehicle industry in India has lately begun to expand. According to these patterns, the business will modify its cycle in order to improve brand recognition and consumer loyalty. The majority of workers at auto dealership showrooms are currently confronted with motions of deteriorating commitment and responsibility, constrained creativity, startling vulnerability, distance between chiefs and representatives, and crumbling trust. The study's main objective was to find out how relationship managers at the four-wheeled vehicle retail showrooms in the Erode District used emotional intelligence.
Theoretical Framework: Being able to recognize and understand what others are going through while working with others demands emotional awareness. Emotional awareness can successfully develop additional social/emotional abilities that will enhance the relationships' viability, efficacy, and satisfaction. The development of emotional intelligence can be a key element in increasing market position, staff collaboration and teamwork, and customer relationships.
Design/methodology/approach: The study used multistage sampling with a sample size of 100 relationship managers.
Findings: Relationship managers at auto dealerships can improve their emotional intelligence by being more self-aware and knowing more about their clientele. If they work on becoming more aware of their own feelings and how they respond to other people, they will grow more compassionate. Education and socioeconomic opportunities are advantageous for emotional intelligence training. Therefore, rather than continuing to gain experience, which takes up the most of the day, relationship managers should go on drives to further build their emotional intelligence (EI) to understand people on a profound level as soon as they enter the showroom Future Implications: The study can further be indulged in to EI and Relationship management among service sectors as the study would get diverse results which will be useful Originality Value: This study is unique as it is studied about the EI among the automobile retails showrooms, many studies have contributed in EI, but EI among automobile retail showrooms and analysing about the relationship management is key aspect
