Tourists' attitudes toward green product buying behaviors: The role of demographic variables

• Pekersen, yeliz ^[1] ; Canöz, Fatma ^[1]
  1. [1] University, Konya, Türkiye
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 18, Nº. 4, 2022, págs. 7-16
• Idioma: inglés
• DOI: 10.18089/tms.2022.180401
• Títulos paralelos:
  • Atitudes dos turistas em relação aos comportamentos de compra de produtos verdes: o papel das variáveis demográficas
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    Green products do not harm the environment or natural resources and support recycling. Due to tourists having different demographic characteristics, their demands and needs differ, and therefore their thoughts on green products also vary. Therefore, this study focuses on tourists' green product buying behaviours. In this context, the research aims to determine whether tourists' green product buying behaviours differ concerning demographic variables. The survey form prepared for this purpose was applied to 418 tourists visiting Istanbul. As a result of the research, foreign tourists' demographic variables were determined to affect their green product buying behaviours, with factors other than marital status and income level not contributing to tourists' environmental product preferences or their environmental sensitivity. Research has found that single tourists are more sensitive to the environment than married tourists. In addition, economically strong individuals were determined to be willing to pay more money for green products if they had sufficient purchasing power.

  • português

    Produtos verdes não prejudicam o meio ambiente ou os recursos naturais e possibilitam a reciclagem. Dado que turistas com características demográficas diferentes têm necessidades diferentes, consequentemente também têm atitudes diferentes em relação aos produtos verdes. Este estudo centra-se no comportamento de compra de produtos verdes dos turistas. O presente estudo tem como objetivo determinar se os comportamentos de compra de produtos verdes pelos turistas diferem de acordo com as suas varáveis demográficas. Um questionário foi aplicado a 418 touristas que visitaram Istambul. Os resultados mostram que as variáveis demográficas estado civil e rendimento afetam os seus comportamentos de compra de produtos verdes, ao passo que outras variáveis demográficas não afetam as preferências de compra de produtos verdes nem a sua sensitividade ambiental. Os resultados demonstram que os turistas solteiros são mais sensíveis ao meio ambiente do que os turistas casados. Para além disso, os indivíduos com rendimentos mais elevados estavam dispostos a pagar mais por produtos verdes de acordo com o seu poder de compra.

• Referencias bibliográficas
  • Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & Van Huylenbroeck, G. (2011). The influence of subjective and objective knowledge...
  • Akehurst, G., Afonso, C., & Gonçalves, H. M. (2012). Re-examining green purchase behaviour and the green consumer profile: new evidence....
  • Alamsyah, D. P., Othman, N. A., & Mohammed, H. A. A. (2020). The effect of agricultural land recovery on people's livelihoods in the...
  • Alcock, I., White, M. P., Pahl, S., Duarte-Davidson, R. & Fleming, L. E. (2020). Associations between pro-environmental behaviour and...
  • Alkaya, A., Çoban, S., Tehci, A., & Ersoy, Y. (2016). The effect of environmental awareness on green product purchasing behavior: The...
  • Biswas, A., & Roy, M. (2015). Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal...
  • Çabuk, P. S., Nakibo?lu, A. B., & Kele?, C. (2008). Investigation of green (product) purchasing behavior of consumers in terms of socio-demographic...
  • Chekima, B., Wafa, S., Igau, O.A., Chekima, S., & Sondoh, S.L. (2016). Examining green consumerism motivational drivers: does premium...
  • Chen, T. B. (2014). Consumers' perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant...
  • Chen, T. B., & Chai, L. T. (2010). Attitude towards the environment and green products: Consumers' perspective. Management science...
  • Cheung, M. F. Y., & To, W. M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior....
  • Connell, K. Y. H. (2010). Internal and external barriers to eco?conscious apparel acquisition. International Journal of Consumer Studies,...
  • Costa, C. S. R., da Costa, M. F., Maciel, R. G., Aguiar, E. C. & Wanderley, L. O. (2021). Consumer antecedents towards green product purchase...
  • Dangelico, R. M. (2017). What drives green product development and how do different antecedents affect market performance? A survey of Italian...
  • DiPietro, R. B., Cao, Y., & Partlow, C. (2013). Green practices in upscale foodservice operations: Customer perceptions and purchase intentions....
  • Eze, U. C., & Ndubisi, N. O. (2013). Green buyer behavior: Evidence from Asia consumers. Journal of Asian and African Studies. 48(4),...
  • Fernández-Gámez, M.A., Santos, José António C., Diéguez-Soto, J., & Campos-Soria, J. A. (2020). The effect of countries’ health and environmental...
  • Fisher, C., Bashyal, S., & Bachman, B. (2012). Demographic impacts on environmentally friendly purchase behaviors. Journal of Targeting,...
  • Fraccascia, L., Giannoccaro, I., & Albino, V., (2018). Green product development: What does the country product space imply?. Journal...
  • George, D., & Mallery, M. (2010). SPSS for Windows Step by Step: A Simple Guide and Reference, 17.0 update (10th edition) Boston: Pearson.
  • Han, H., Hsu, L. T. J., & Lee, J. S. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image,...
  • Han, H., Hsu, L. T. J., Lee, J. S., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics,...
  • He, Z., Zhou, Y., Wang, J., Li, C., Wang, M. & Li, W. (2021). The impact of motivation, intention, and contextual factors on green purchasing...
  • Istanbul Provincial Directorate of Culture and Tourism (2019). Retrieved 28.09.2020 from https://istanbul.ktb.gov.tr/
  • Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal...
  • Jeng, M. Y., & Yeh, T. M. (2016). The effect of consumer values on the brand position of green restaurants by means-end chain and laddering...
  • Jeong, E., Jang, S. S., Day, J., & Ha, S. (2014). The impact of eco-friendly practices on green image and customer attitudes: An investigation...
  • Kaufmann, H. R., Panni, M. F. A. K., & Orphanidou, Y. (2012). Factors affecting consumers green purchasing behavior: An integrated conceptual...
  • Kamel, N. (2020). Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials...
  • Katt, F. & Meixner, O. (2020). A systematic review of drivers influencing consumer willingness to pay for organic food. Trends in Food...
  • Khaleelia, M. & Jawabri, A. (2021). The effect of environmental awareness on consumers' attitudes and consumers' intention to...
  • K?l?ç, S. (2016). Cronbach's alpha reliability coefficient. Journal of Mood Disorders. 6(1), 47-48. https://doi.org/10.5455/jmood.20160307122823
  • Kwazo, H. A., Muhammad, M. U., Tafida, G. M., & Mohammed, S. (2014). Environmental Impact of Technologies. Academic Journal of Interdisciplinary...
  • Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers green product purchase decisions. Marketing Intelligence & Planning....
  • Leonidou, L. C., Coudounaris, D. N., Kvasova, O., & Christodoulides, P. (2014). Tourist environmental attitude and behavior: Antecedents,...
  • Mainieri, T., Barnett, E. G., Valdero, T., Unipan, J. B., & Oskamp, S. (1997). Green buying: The influence of environmental concern on...
  • Mazar, N., & Zhong, C. B. (2010). Do green products make us better people?. Psychological science. 21(4), 494-498. https://doi.org/10.1177%2F0956797610363538
  • Puspitasari, N. B., Rinawati, D. I., Suliantoro, H., & Sutrisno, B. D. (2018). The effect of green purchase intention factors on the environmental...
  • Royne, M. B., Thieme, J., Levy, M., Oakley, J., & Aldenson, L. (2016). From thinking green to buying green: consumer motivation makes...
  • Santos, José António C., Santos, M.C., Pereira, L. N., Richards, G., & Caiado, L. (2020). Local food and changes in tourist eating habits...
  • Schubert, F., Kandampully, J., Solnet, D., & Kralj, A. (2010). Exploring consumer perceptions of green restaurants in the US. Tourism...
  • Sdrolia, E., & Zarotiadis, G. (2019). A comprehensive review for green product term: from definition to evaluation. Journal of Economic...
  • Sharma, A., & Foropon, C. (2019). Green product attributes and green purchase behavior: A theory of planned behavior perspective with...
  • Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing...
  • Suki, N. M. (2013). Green awareness effects on consumers' purchasing decision: Some insights from Malaysia. International Journal of Asia-Pacific...
  • Tan, C. N. L., Ojo, A. O., & Thurasamy, R. (2019). Determinants of green product buying decision among young consumers in Malaysia. Young...
  • Ting, C.-T., Hsieh, C.-M., Chang, H.-P., & Chen, H.-S. (2019). Environmental consciousness and green customer behavior: The moderating...
  • Uddin, S. M. F., & Khan, M. N. (2016). Exploring green purchasing behaviour of young urban consumers : Empirical evidences from India....
  • Ural, A., & K?l?ç, ?. (2013). Bilimsel Ara?t?rma Süreci ve SPSS ile Veri Analizi. Detay Publishing: Ankara.
  • Vazifehdoust, H., Taleghani, M., Esmaeilpour, F., Nazari, K., & Khadang, M. (2013). Purchasing green to become greener: Factors influence...
  • Wang, S. T., (2014). Consumer characteristics and social influence factors on green purchasing intentions. Marketing Intelligence & Planning....
  • Wang, L., Wong, P. P. & Narayanan, E. A. (2020). The demographic impact of consumer green purchase intention toward Green Hotel Selection...
  • Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and...
  • Witek, L., & Ku?niar, W. (2020). Green purchase behavior: The effectiveness of sociodemographic variables for explaining green purchases...
  • Wu, K. S., Huang, D. M., & Teng, Y. M. (2013). Environmental concerns, attitudes and behavior intention toward patronise green restaurant....
  • Yenidogan, A., Gurcaylilar-Yenidogan, T., & Tetik, N. (2021). Environmental management and hotel profitability: operating performance...
  • Zeynalova, Z., & Namazova, N. (2022). Revealing consumer behavior toward green consumption. Sustainability, 14 (10), 5806. https://doi.org/10.3390/su14105806)
  • Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., & Zhu, X. D. (2014). What affects green consumer behavior in China? A case study from Qingdao....