Acceso usuarios
Jenny Margoth Gamboa Salinas, Marcelo Javier Mancheno Saá, Jacqueline del Pilar Hurtado Yugcha, Edgar Andrés Heredia Gamboa, Dayana Abigail Heredia Gamboa
La digitalización ha crecido considerablemente en los últimos años y con ello el Growth Hacking. El objetivo del presente estudio es analizar de forma teórica del Growth Hacking, como pilar resultante de la transición digital moderna. Como metodología, la investigación se basa en un meta análisis, permitiendo recopilar y generar información desde varios enfoques para poder entender la variable. Se sustenta en un estudio descriptivo-exploratorio y en una investigación bibliográfica, donde se utilizó la página Open Knowdledge Maps y la herramienta Google Trends para el análisis de las variables. Para finalizar se empleó el software especializado de Publish or Perish para ver los 20 autores más citados en Google Scholar refiriendo el término. Se concluye que, el término de Growth Hacking a lo largo de los últimos años ha permanecido constante, pero, el estudio del término se ha hecho profundo aterrizando a lo largo del contenido.
Digitalization has increased considerably in recent years, and with it, growth hacking. This study aims to analyze growth hacking as a theoretical pillar resulting from the modern digital transition. As a methodology, the research is based on a meta-analysis, allowing to collect and generate information from various approaches to understand the variable. The study is based on a descriptive-exploratory analysis and on bibliographic research, where the Open Knowledge Maps page and the Google Trends tool were used to analyze the variables. Finally, the specialized Publish or Perish software was used to see the 20 most cited authors in Google Scholar referring to the term. It is concluded that the term growth hacking throughout the last years has remained constant, but the study of the term has been developed in-depth, landing along the content.
Digitization has grown considerably in recent years and with-it Growth Hacking. The objective of this study is to analyze the theoretical form of Growth Hacking, as a pillar of the result of the modern digital transition. As a methodology, the research is based on a meta-analysis, it allows collecting and generating information from various approaches in order to understand the variable. It is based on a descriptive-exploratory study and bibliographical research, where the Open Knowdledge Maps page and the Google Trends tool were reduced for the analysis of the variables. Finally, the specialized Publish or Perish software was used to see the 20 most cited authors in Google Scholar referring to the term. It is concluded that the term of Growth Hacking over the last few years has remained constant, but the study of the term has become deep, landing throughout the content.
