A Study on Impact of Social Media Among Students of Adolescentage Group on Individual Performance

• Autores: Swaminathan Panchanathan, Krishna Raj
• Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 7, Nº. 3, 2022
• Idioma: inglés
• DOI: 10.26668/businessreview/2022.v7i3.0505
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Purpose: The objective of the study was to identify how adoptive teens are to social media, their reactions when controlled from using and also the areas of positive and negative outcome in students, especially all these, from their own perception. Academic performance, social intelligence and health are considered and studied from outcome perspective.

      Theoretical framework: Recent literature has reported impacts of usage of social media on performance, privacy and health on teens. However, both positive and negative impacts can’t be ruled out.

      Design/methodology/approach: The sample population consisted of male and female students in the age group of 14 – 19 from across different schools and colleges in and around Chennai during 2020. Primary data was collected from students across schools and colleges through personal interview with constructive structured questionnaire as well as through online using Google Forms. Judgment sampling method was used   Findings: The direct and indirect impacts of (SM) input such as interactive and entertainment type of apps on the output like academic performance, social intelligence and health, through the mediating processes such as reaction and adoption to SM, are identified, studied and analyzed.

      Research, Practical & Social implications: In addition to the overall performance and social intelligence, health (socially) and privacy (management), are the key concerns for the teens that need to be looked at in the long run.

      Originality/value: The results indicate that the usage of SM by teens impacts both positively and negatively as well.

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