Acceso usuarios
José Miguel Valverde Roda, Tomás López-Guzmán Guzmán 
, Miguel Jesús Medina Viruel, Gema Gómez-Casero Fuentes
El objetivo de esta investigación es el estudio de las motivaciones turísticas y el análisis del grado de satisfacción de los visitantes que llegan a Granada (España). Para ello, se ha realizado una segmentación del turista en base a su interés cultural y su percepción emocional con el destino. Los resultados del estudio destacan la existencia de tres segmentos (alternativo, cultural y patrimonial), siendo el turista patrimonial el que declara un mayor grado motivación y satisfacción. En este sentido, el estudio destaca una relación positiva entre la motivación cultural y el grado de satisfacción experimentado.
Currently, Europe is the main tourist region worldwide, both in terms of volume of arrivals and international tourism receipts Jiménez García et al. (2015). To maintain this trend, it is very important to create tourist products that meet the needs of tourists. For this reason, it is important to analyse the tourists who decide to travel. Specifically, this research analyses the tourists who visit the city of Granada. The different typologies of tourists are established by identifying the various groups of tourists with similar characteristics that visit the destination. In addition to an analysis of their motivations and their influence on their satisfaction Nguyen & Cheung (2014). In this way, it is possible to distinguish between the concept of heritage tourists and other types of tourists who visit the destination Saipradist and Staiff (2008)
