Nada Alasiri, Zenah AlKubaisy
Purpose: The purpose of the study is to investigate the role of leadership, work environment, IT alignment and company performance on the digital transformation of private sector companies in the Western Region of Saudi Arabia. The research problem is the lack of studies about digital transformation in Saudi Arabia. Thus, the research question can be formulated as “what are the implications of leadership, work environment, alignment of IT processes, and company performance on the digital transformation of a company?” Theoretical Framework: The framework of the study is adopted from the attributes of (1) leadership, (2) work environment, (3) IT processes alignment and (4) company performance. This framework aims to provide understanding on how these variables affect the digital transformation of a company.
Methodology: Primary as well as secondary data have been collected. A survey was conducted on a sample of (461) participants through online questionnaire. The approach chosen for the study is the Quantitative Deductive Approach (QDA), and the data were analyzed using SPSS.
Results and Conclusion: The results of the study concluded that there is a significant positive correlation of leadership, work environment, alignment with IT processes and company performance on the digital transformation.
Research Implications: The study verifies the influence of leadership, work environment, IT processes and company performance on the digital transformation. This is helpful on the managerial level for organizations which are willing to adopt digital transformation. On the academic scope, the study adds contribution to the literature of digital transformation in Saudi Arabia. Socially, it is significant to keep pace with the digitalization trend that is evolving rapidly in the Saudi society.
Originality: This study is a pioneering attempt to enhance the management practices in private sector companies to explore the role of leadership, work environment, alignment with IT processes and company performance on the digital transformation. The findings should motivate organizations to consider these variables when seeking to adopt digital transformation.