Acceso usuarios
Antonio Fernández Portillo, Manuel Almodóvar González, María Cruz Sánchez Escobedo, José Luis Coca Pérez 
This paper analyses how innovation affects the relationship between the digitalisation of the company and its economic and financial performance, reviewing the cause-effect situation of this relationship. As some scien- tific literature suggests, the impact of ICT technologies on business performance is not homogenous amongst firms. The answer to this issue is probably to be found in innovation. In order to further develop this state- ment, this study examines the role of innovation in the relationship between business performance and busi- ness digitalisation. This research framework has been built based on the Innovation Theory of Rogers.
Companies from all over Spain have been surveyed and the data has been contrasted with Partial Least Squares-Structural Equation modelling (PLS-SEM) and Moderation Analysis. The results show that in effect, innovation acts as a moderator variable in the relationship between business digitalisation and performance.
These results allow us to conclude that it is not only important to digitalise the company to improve its per- formance, but that this digitalisation should also be aligned with a clear innovation strategy that allows for improving the companys performance. The aim of this study is to contribute with greater knowledge to how the digitalisation of the company affects its economic/financial performance and manifest the role innovation plays in this relationship.
