Town of West Haven, Estados Unidos
In this paper, we test the optimal position taking strategy for senators running for reelection vis-à-vis their party’s president. Using data from a survey experiment conducted using a national sample, we examine the responses towards three hypothetical Democrats: (i) ‘embracing’ or supportive of Barack Obama (ii.) ambiguous about their attitude towards Obama (iii.) ‘eschewing’ or opposed to Obama. Comparing participants exposed to the ambiguous and the embracing Democrat, we find some evidence of a difference in candidate preference, but little evidence to suggest that the strategy gains votes. Comparing participants exposed to the eschewing Democrat to the embracing Democrat, we find that the strategy does yield some gains but these are offset by losses amongst the base. Overall, these findings suggest that the optimal reelection strategy for Democratic candidates is to remain supportive, unless they are running in areas with a high concentration of Republicans—then the eschew strategy can yield some gains.