In the context of German linguistic policies, Heritage Language (HL) education ranges from formal and informal to non-formal offers. Families with migratory backgrounds seeking acquisition and maintenance of the HL frequently resort to educational or maintenance opportunities that are not institutionalized. In the region of Bavaria (Germany), the geographical context of this study, the teaching of Portuguese as an HL (PHL) mainly occurs in non-formal and informal educational spaces. The present empirical study follows an ethnographic perspective and examines how learners’ parents in such non-formal environments perceive their children's bilingualism. As a secondary focus, the linguistic educational tool ‘Mala de Herança’ (MH) (Heritage Suitcase – free translation) shall be examined in order to assess its possible input in shaping the bilingual individual, following Van Lier’s [2004. The Ecology and Semiotics of Language Learning. A Sociocultural Perspective. Dordrecht: Springer.] ecological approach to language teaching. The data described in the study, obtained from parents’ interviews, were collected through semi-structured interviews and interpreted through content analysis. Results point towards a very heterogeneous perception of the ‘bilingual child’ by the parents, compatible with the reviewed literature.