Factores antecedentes de los encuadres de juego estratégico y temático en la cobertura de campañas electorales locales en el contexto mexicano

• Rodelo, Frida V. ^[1]
  1. [1] Universidad de Guadalajara

     Universidad de Guadalajara

     México

     
• Localización: Comunicación y sociedad, ISSN 2448-9042, ISSN-e 0188-252X, Nº. 17, 2020
• Idioma: español
• DOI: 10.32870/cys.v2020.7643
• Títulos paralelos:
  • Antecedents of strategic game and issue framing of local electoral campaigns in the Mexican context
• Enlaces
  • Texto completo
• Dialnet Métricas: 5 Citas
• Resumen
  • español

    La investigación sobre qué factores en la cobertura de los medios están asociados con los encuadres temático y de juego estratégico puede ayudar a comprender las causas de la proliferación de ambos encuadres periodísticos. En este artículo se analizó la cobertura de radio y televisión de las campañas electorales de 2018 en el estado de Jalisco (México). Nuestros hallazgos muestran una mayor presencia del encuadre temático en comparación con el encuadre de juego estratégico, y confirman que el tipo de concesión y sector de la organización de medios, el tipo de elección, el género de la candidatura y variables temporales-contextuales predicen el uso de ambos encuadres periodísticos de forma significativa.

  • English

    Research into which factors in the media coverage are associated with the issue frame and which with the strategic game frame can help with understanding the causes of the proliferation of both styles of reporting. In this article, radio and television coverage of local electoral campaigns in the Mexican context were analyzed. Our findings show a greater presence of the issue frame in comparison with the strategic game frame, and confirm that the ownership and sector of the media organization, the type of election, the candidate’s gender, along with temporal-contextual variables predict the use of both news frames significantly.

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