Building Corporate Reputation through Corporate Social Re-sponsibility (CSR), Corporate Culture and Value Creation - In The Industry of Sharia Banking in Indonesia

• Chandra Zaky Maulana ^[1] ; Yuyus Suryana S ^[1] ; Dwi Kartini ^[1] ; Erie Febrian ^[1]
  1. [1] Padjadjaran University

     Padjadjaran University

     Indonesia

     
• Localización: Opción: Revista de Ciencias Humanas y Sociales, ISSN 1012-1587, Nº. 89, 2019
• Idioma: inglés
• Títulos paralelos:
  • Creación De Reputación Corporativa A Través De La Responsabilidad Social Corporativa (Rse), Cultura Corporativa Y Creación De Valor - En La Industria De La Banca Sharia En Indonesia
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Esta investigación tuvo como objetivo encontrar influencia entre la RSE y la cultura corporativa en la reputación corporativa a través de la creación de valor como la variable interviniente en la industria bancaria de la sharia (Sharia Commercial Banks y Sharia Subsidiary Unit) en Indonesia. Esta investigación utilizó el método de encuesta explicativa. El enfoque en el modelado y la solución técnica como análisis de la herramienta utilizaron el Modelado de ecuaciones estructurales (SEM). Los datos se procesaron con Lisrel 8.5. Los resultados mostraron que la divulgación de la RSE y la cultura corporativa tienen una influencia directa en la reputación de la banca de la sharia en Indonesia 6% y 35% respectivamente, y llegaron a una conclusión en la cual la divulgación de la RSE y la cultura corporativa influyeron en la reputación de la industria de la sharia en Indonesia y la creación de valor fue capaz de mediar en la relación.

  • English

    This research aimed to find influence between CSR and corporate culture on the corporate reputation through value crea-tion as the intervening variable in the sha-ria banking industry (Sharia Commercial Banks and Sharia Subsidiary Unit) in Indonesia. This research used explanatory survey method. The approach in the modeling and the technical solution as the tool analysis utilized Structural Equa-tion Modelling (SEM). Data were processed using Lisrel 8.5. The results showed that CSR disclosure and Corporate Culture have direct influence on the reputation of sharia banking in Indonesia 6% and 35% respectively and drew a conclusion in which, CSR disclosure and Corporate Culture influenced the reputation of sharia banking industry in Indonesia and Value Creation was able to mediate the relation-ship.

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