Effect of Sports Lottery Consumers on Sports Attitude and Behavior

• CHIN-CHENG, YANG ^[2] ; JEN-JEN, YANG ^[2] ; CHING-TE, LIN ^[1] ; PEI-HAN, WU ^[2]
  1. [1] National Yunlin University of Science and Technology

     National Yunlin University of Science and Technology

     Douliu City, Taiwán

     
  2. [2] Chaoyang University of Technology. Taiwan.
• Localización: Utopía y praxis latinoamericana: revista internacional de filosofía iberoamericana y teoría social, ISSN-e 1316-5216, Nº. Extra 10, 2020 (Ejemplar dedicado a: Extra 10 [Interlocuciones]), págs. 297-304
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El propósito de este estudio es explorar el efecto de los comportamientos de observación de deportes de los consumidores de loterías deportivas sobre las actitudes y los comportamientos en ese campo. Utilizando la escala de comportamiento de observación de deportes autoeditada, además de la escala de actitud deportiva y la escala de comportamiento deportivo como herramientas de investigación. Mientras mejoran las actitudes deportivas, también aumentarán sus comportamientos de participación. Los boletos de lotería deportiva pueden aumentar los impuestos del gobierno y promover el desarrollo en esa área; también pueden promover a los consumidores de lotería deportiva para mejorar sus propias actitudes y comportamientos deportivos después de ver juegos deportivos, y luego lograr la popularización de personas enteras que practican deportes.

  • English

    The purpose of this study is to explore the effect of sports lottery consumer’s sports watching behaviors on attitudes and behaviors on this field. Using the self-edited sports watching behavior scale, sports attitude scale and sports behavior scale as research tools. While enhancing sports attitudes, they will also increase their participation behaviors. Sports lottery tickets can increase government taxes and promote sports development; they also can promote the sport lottery consumers to improve their own sports attitudes and their sports behavior after watching sports games, and then achieve the popularization of whole people that pratice sports.

• Referencias bibliográficas
  • AHMAD, I., & AHMAD, S. (2018). “Multiple Skills and Medium Enterprises’ Performance in Punjab Pakistan: A Pilot Study”. Journal of Social...
  • AHMAD, I., & AHMAD, S. (2019). “The Mediation Effect of Strategic Planning on The Relationship Between Business Skills and Firm’s Performance:...
  • AHMAD, I., SAHAR. (2019). “Waste Management Analysis From Economic Environment Sustainability Perspective”. International Journal Of Scientific...
  • ALCAZAR, J, GUADALUPE-GRAU, A, GARCÍA-GARCÍA, FJ & ALEGRE, LM (2018). “Skeletal Muscle Power Measurement in Older People: A Systematic...
  • CHANG, CM, CHIU, ST, CHEN, WS (2010). “The Effect of the Sport Spectator Involvements on Motivation of Purchasing Sport Lotteries for College...
  • CHEN, JC & CHUNG, CC (2009). “Research on the Relationship between Leisure Sports Attitude and Leisure Sports Participation Behavior”....
  • CHIN (1998). “The partial least squares approach to structural equation modeling”. Modern methods for business research, 295(2), pp.295-336.
  • CHOLEWA, JM, NEWMIRE, DE & ZANCHI, NE (2019). “Carbohydrate restriction: Friend or foe of resistance-based exercise performance?” Nutrition,...
  • DENG, CY & CHEN, QW (2006). “On the Issuance of Sports Lottery Tickets”. Sports Research Review, 82(10), pp.116-122.
  • GAU, LS (2009). “Sports Lottery Consumption and Sports Spectatorship”. Leisure & Exercise, 8(5), pp.29-36.
  • HAIR, JF, BLACK, WC, BABIN, JB, ANDERSON, RE (2010). Multivariate Data Analysis (Global edition). Englewood Cliffs, NJ: Prentice Hall.
  • LIN, CT, SHEN, CC, MAO, TS & YANG, CC (2019). “Empirical Investigation of Sports Management, Behavior Growth and Usage of Sports APP:...
  • LIU, DY & HSIEH, TL (2007). “Research on the Key Influencing Factors of People's Purchase of Public Welfare Lottery”. Public Finance...
  • LIU, DY, LIN, HM & LAN, JJ (2002). “A study on the consumer behavior of the demand for lottery”. Chia-Nan Annual Bulletin, 28(12), pp.217-230.
  • MARTINEZ, DB (2017). “Consideration for Power and Capacity in Volleyball Vertical Jump Performance”. Strength and Conditioning Journal.
  • RAMÍREZ MOLINA, R., ESPINDOLA, C., RUÍZ, G & HUGUETH, A (2019). “Gestión del Talento Humano: Análisis desde el Enfoque Estratégico”. Información...
  • RAMÍREZ MOLINA, R., LAY, N & SUKIER, H (2020). “Gerencia Estratégica para la Gestión de Personas del sector minero de Venezuela, Colombia...
  • VENKATESH, JY, THONG, L & XIN XU (2012). “MIS Quarterly”, 36(1), pp.157-178.
  • WETZELS, M, ODEKERKEN-SCHRÖDER, G & VAN OPPEN, C (2009). Using PLS path modeling for assessing hierarchical construct models: guidelines...
  • YANG, CC, LEE, BZ & YANG, ST (2015). “A Research of Sports Lottery Purchasing Motivation, Sport Spectate and Sports Participant Behavior”....
  • YANG, CC, LIU, LW, LIN, YS, LIN, CT & CHANG, YN (2020). “The Impact on Sports Internet Celebrity’s Video Watching Behavior to Sports Attitudes...
  • YANG, CC, TANG, KY, SIA, WY & CHANG, JH (2019). “Exploring the Relationship of Sports APPs User’s Motivation, Goal Orientation and Exercise...
  • YANG, CC, TSENG, YC, LIN, CT & CHANG, YN (2018). “The Research on the Influence of Sports Internet Celebrity’s On-line videos and Articles...
  • YANG, HC, NI, YL & SHIH, CP (2013). “The Effect of Sports Movies on Audience Experience and Exercise Attitude-A Case Study of University...
  • YULANDA, N & SEPDANIUS, E (2019). “Contribution of Explosive Power of Arm Muscles And Flexibility to Smash Ability of PB”. Semen Padang...