Percepción de imagen país: Una aplicación a Nicaragua

• Roberto Arturo Berríos Zepeda ^[1] ; Sara Campo ^[2]
  1. [1] Universidad Nacional Autónoma de Nicaragua

     Universidad Nacional Autónoma de Nicaragua

     Nicaragua

     
  2. [2] Universidad Autónoma de Madrid

     Universidad Autónoma de Madrid

     Madrid, España

     
• Localización: TURYDES: Revista sobre Turismo y Desarrollo local sostenible, ISSN-e 1988-5261, Vol. 8, Nº. 18, 2015
• Idioma: español
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 1 Cita
• Resumen
  • español

    El presente trabajo tiene como objetivo analizar el concepto de imagen percibida de Nicaragua, sus dimensiones, medición y principales aplicaciones en el área de Turismo, con el fin de identificar líneas de acción para el desarrollo del sector Turismo. Para ello, en una primera parte se realiza una revisión de la literatura académica existente, se analiza el concepto imagen país percibido desde el punto de vista del Marketing Turístico. En un segundo apartado se examinan las características de los turistas que visitaron Nicaragua procedentes de sus principales mercados emisores (Europa, Estados Unidos de América y Canadá), así como la imagen percibida de Nicaragua. Los resultados permiten identificar líneas de acción que se asocien con los planes estratégicos de la administración pública para el desarrollo del sector turístico, que permitan mejorar la imagen país y atraer futuros turistas.

  • English

    This paper aims to analyze the concept of perceived image of Nicaragua, dimensions, measurement and main applications in the area of tourism, in order to identify lines of action for the development of the tourism sector. Therefore, in a first part a review of existing academic literature is performed, the country image perceived from the point of view of tourism marketing concept is analyzed. In the second section the characteristics of tourists who visited Nicaragua from its main markets (Europe, USA and Canada) as well as the perceived image of Nicaragua are discussed. The results identify courses of action that are associated with the strategic plans of government for the development of the tourism sector to improve the country's image and bring future tourists.

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