Change of business environment: competitive advantage of the international market

• SADALIA, I. ^[1] ; MUHARAM, H. ^[2] ; MULYANA, A. ^[3]
  1. [1] University of Sumatea Utara, Indonesia
  2. [2] University of Diponegoro, Indonesia
  3. [3] University of Padjajaran, Indonesia

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• Localización: Utopía y praxis latinoamericana: revista internacional de filosofía iberoamericana y teoría social, ISSN-e 1316-5216, Nº. Extra 3, 2021, págs. 10-17
• Idioma: español
• Títulos paralelos:
  • Cambio del entorno empresarial: ventaja competitiva en el mercado internacional
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Este estudio explora cómo las dimensiones del espíritu empresarial y las finanzas empresariales afectan las ventajas competitivas en Sumatra Utara. El estudio se realizó entre las Asociaciones de Artesanos de Sumatera Utara. La asunción de riesgos y la agresividad competitiva se relacionan negativamente con las estrategias de diferenciación y liderazgo de costos. Tanto la diferenciación de costos como las estrategias de liderazgo están relacionadas positivamente con el desempeño. Se muestran resultados que ayudan a comprender de manera integral la implementación de políticas empresariales sobre el desempeño de las PYMES. Se recomienda que las PYMES de Sumatera Utara presten la debida atención a la expansión de su negocio turístico en otras ciudades como Semarang y Bandung.

  • English

    This study explores how the dimensions of entrepreneurship and entrepreneurial finance affect competitive advantages in Sumatra Utara. The study was conducted among the Handicraft Associations of Sumatera Utara. Risk-taking and competitive aggressiveness is negatively related to differentiation and cost leadership strategies. Both cost differentiation and leadership strategies are positively related to performance. This study shows results that help comprehensively understand the implementation of entrepreneurial policies on SME performance. It recommends that the SMEs in Sumatera Utara should pay proper attention to the expansion of their tourism business in other cities such as Semarang and Bandung.

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