Acceso usuarios
Long Chen, Dongqiang Zhu
在流行文化的语境下，人们可从主流电视或杂志话语等不同媒介的叙事中，找到典型的“极客”形象。本文从社会语言学和商务话语沟通的视角，试图探讨“极客”身份在中国语境下，电子商务沟通过程中如何通过话语构建出来的。文章选取了亚马逊电子商务平台中，Kindle消费者网络评论话语为研究语料，以批评话语分析理论为工具，旨在探讨电子商务沟通中“极客”文化之形成，揭示“极客”身份的话语构建过程中的语言运行机制。研究结果显示了词汇使用因素和体裁互文性则为“极客”身份网络话语构建的主要突出语言和话语特点；与此同时，这些特点则成为在商务沟通过程中的“商品宣传文化”中的刺激和推动。
In popular culture, the stereotypically iconized “geek” can be identified in different media narratives from mainstream television to magazines. Drawing upon insights from sociolinguistics and business communication studies, this paper attempts to identify the discursive constructs of “being geek” in Chinese digital business communication. By collecting the discourse data of online customer reviews from amazon.cn and analyzing the data based on the framework of Critical Discourse Analysis, the study investigates how linguistic mechanisms operate in the shaping of geek culture and the construction of “being geek” in the participatory communication of business. The results revealed lexical variables and generic intertextuality are prominent in the discourse construction of “being geek”, to create a stimulus for a promotional culture in business communication.
