Hospitalidad y herramientas de compra online en hoteles: un estudio con ecuaciones estructurales en São Paulo/ Brasil

• Marcos Carrer Cruz ^[1] ; Sérgio Luiz do Amaral Moretti ^[1] ; Carlos Alberto Alves ^[1]
  1. [1] Universidade Anhembi Morumbi

     Universidade Anhembi Morumbi

     Brasil

     
• Localización: TURYDES: Revista sobre Turismo y Desarrollo local sostenible, ISSN-e 1988-5261, Vol. 12, Nº. 26, 2019
• Idioma: español
• Títulos paralelos:
  • Hospitality and online hotel booking tools: A study with structural equations in São Paulo/ Brazil
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El contexto actual influye en la importancia de la concepción de intercambio en los más diversos espacios y tiempos, que puede transcender el ambiente físico y crear identidad inmediata con el ambiente virtual. En esta virtualidad social, los intercambios también pueden asumir diversas formas, tanto en la argumentación del dar, como del recibir y retribuir. El objetivo de esta investigación es examinar la relación entre las herramientas de hospitalidad y de compras en línea en los hoteles. Para ello, se realizó una encuesta a usuarios en San Pablo / Brasil. El análisis estadístico se llevó a cabo mediante el modelado de ecuación estructural. Con el objetivo de probar el modelo teórico propuesto se decidió por la utilización del Modelaje de Ecuaciones Estructurales (MEE).Las hipótesis se confirmaron, lo que indica que el modelo tiene poder explicativo para la relación propuesta. Además, se reveló que los medios de alojamiento deben contar con prácticas de hospitalidad, seguimiento de las tendencias sociales y tecnológicas, alineación de sus ofertas y calidad de los servicios prestados.

  • English

    The current context influences the importance of the conception of exchange in the most diverse spaces and times, which can transcend the physical environment and create immediate identity with the virtual environment. In this social virtuality, the exchanges can also assume diverse forms, as much in the argumentation of giving, as of receiving and giving back. The purpose of this research is to analyze the relationship between hospitality and online hotel booking tools. To that end, a survey was carried out with users in São Paulo / Brazil. The statistical analysis was based on structural equation modeling. In order to test the proposed theoretical model, it was decided to use Structural Equation Modeling (MEE).The hypotheses were confirmed, indicating that the proposed model has explanatory power for the proposed relation. Additionally, it was revealed that the means of accommodation should have the practices of hospitality, the monitoring of social and technological trends, the alignment of their offers and the quality of the services provided.

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