Modelo de negocio en las empresas agroturísticas de la Ruta del Queso, Querétaro

• Ivette Medina Mata ^[1] ; Romano Gino Segrado Pavón ^[1] ; María de Jesús Moo Canul ^[1]
  1. [1] Universidad de Quintana Roo

     Universidad de Quintana Roo

     México

     
• Localización: TURYDES: Revista sobre Turismo y Desarrollo local sostenible, ISSN-e 1988-5261, Vol. 13, Nº. 28, 2020, págs. 333-348
• Idioma: español
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Los desafíos a los que se ha enfrentado el campo están inclinando a las granjas a buscar nuevas actividades económicas para diversificar su actividad primaria y generar mayores ingresos, el agroturismo es un ejemplo de actividad a utilizar para lograr los objetivos antes mencionados. A través de un estudio cualitativo, implementando el estudio de caso con observación de campo y entrevistas a profundidad se evaluó la aplicación del modelo de negocio genérico por parte de los administradores de empresas agroturísticas pertenecientes a la Ruta del Queso en Querétaro; logrando reconocer las causas y beneficios de suplementar las actividades primarias y secundarias con el turismo como estrategia de desarrollo rural, también se logró identificar la falta de comprensión del modelo de negocio por parte de los administradores. Los resultados podrán ser utilizados para capacitar a los líderes de empresas de agroturismo y aumentar las probabilidades de éxito en proyectos rurales.

  • English

    The challenges faced by the countryside are inclining farms to seek new economic activities to diversify their primary activity and generate more income, agrotourism is an example of an activity to be used to achieve the above objectives. Through a qualitative study, implementing the case study with field observation and in-depth interviews, we evaluated the application of the generic business model by the administrators of agro-tourism businesses belonging to the Cheese Route in Querétaro; managing to recognize the motivations and benefits of complementing primary and secondary activities with tourism as a rural development strategy, we also managed to identify the lack of understanding of the business model by managers. The results can be used to train leaders of agrotourism businesses and increase the probability of success in rural projects.

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