Determinantes del uso político de Facebook en Ecuador: actitudes, reclutamiento y emociones

• Marcos Zumárraga Espinosa ^[1] ; Laura Silva Valdivieso ^[1] ; Andrea Trujillo Sánchez ^[1]
  1. [1] Universidad Politécnica Salesiana

     Universidad Politécnica Salesiana

     Cuenca, Ecuador

     
• Localización: América latina hoy: Revista de ciencias sociales, ISSN 1130-2887, VOL. 86, 2020, págs. 79-102
• Idioma: español
• DOI: 10.14201/alh.18564
• Títulos paralelos:
  • Determinants of the political use of Facebook in Ecuador: attitudes, recruitment and emotions
• Enlaces
  • Texto completo
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Esta investigación tiene el propósito de contribuir al entendimiento de los determinantes de la participación política en Facebook. Partiendo del modelo de voluntarismo cívico se pudo verificar, mediante regresiones múltiples, que las actitudes políticas, las emociones y los esfuerzos de reclutamiento influyen sobre el uso político de Facebook. Contrariamente, la disponibilidad de recursos no constituye un predictor significativo. Asimismo, el efecto movilizador de las emociones cambia según los niveles individuales de eficacia política.

  • English

    The purpose of this investigation is to contribute to the understanding of the determinants of political participation on Facebook. Based on the civic voluntarism model, it was possible to verify, through multiple regressions, that political attitudes, emotions and recruitment efforts influence the political use of Facebook. On the contrary, the availability of resources does not constitute a significant predictor. Additionally, the mobilizing effect of emotions changes according to individual levels of political efficacy.

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