Irán
This study introduces and applies the Fitrah Tendencies framework to make up for the dearth of studies on academics’ urges to play a part in industry. To this end, 62 academics were selected and interviewed based on Lam’s (2011) typology as to come up with their main motives for engaging in industry. As per the results, new dimensions including the need for fully understanding God, the desire for doing good deeds, and the freedom felt in the economic environment were added to the previously reported factors.