Marketing Intelligence System and its Impact in Determining Strategies of Competitive Positions

• Autores: Entisar Azeez Hussein
• Localización: Utopía y praxis latinoamericana: revista internacional de filosofía iberoamericana y teoría social, ISSN-e 1316-5216, Nº. Extra 1, 2020, págs. 530-544
• Idioma: inglés
• Títulos paralelos:
  • Sistema de inteligencia de marketing y su impacto en la determinación de estrategias de posiciones competitivas
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El objetivo de la investigación es conocer el impacto del sistema de inteligencia de marketing adoptado por la Universidad tal como es, y la efectividad de administrar su información de marketing, y su capacidad para lograr una posición estratégica distinta en el mercado de la educación universitaria privada en Bagdad. Para lograr estos objetivos, se ha desarrollado un modelo para determinar la naturaleza de la relación y el impacto entre el sistema de inteligencia de marketing como una variable independiente y las estrategias de las posiciones competitivas de la facultad en cuestión como una variable dependiente. Las hipótesis de investigación se han formulado y probado utilizando SPSS-22

  • English

    The aim of the research is to know the impact of the marketing intelligence system adopted by the College as it is and the effectiveness of managing its marketing information and its ability to achieve a distinct strategic position in the Private university education market in Baghdad. In order to achieve these objectives, a model has been developed to determine the nature of the relationship and the impact between the system of marketing intelligence as an independent variable and the strategies of the competitive positions of the concerned faculty as a dependent variable. The research hypotheses have been formulated and tested using SPSS-22

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