How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

• Autores: Stefan Markovic, Oriol Iglesias, Simron Jit Singh
• Localización: Journal of business ethics, ISSN 0167-4544, Vol. 148, Nº. 4, 2018, págs. 721-740
• Idioma: inglés
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• Dialnet Métricas: 5 Citas