Acceso usuarios
Edoardo Becattini
Netflix is one of the favorite media companies of teenagers thanks to its flat subscription plan, in which customers pay a monthly fee for an unlimited number of movies, together with a vast number of films and valuable original productions. Even if a real ‘teen cluster’ does not exist for Netflix’s algorithm, this article tries to outline a profile of the average teen viewer based on marketing and personal researches on what iGen thinks about Netflix and the way they use it. On the other hand, a part is dedicated to the way in which Netflix is in touch with young people and has found a key to reaching the widest audience of kids, teenagers and adults in producing more and more coming of age stories, teen movies and series with a universal vintage glamour. The idea is to explore the relationship between Netflix and teenagers as an essential part of the aesthetics of abstraction of the world’s most popular streaming service.
