Gestión del conocimiento e innovación empresarial: el caso del Grupo Parrós

• Miguel González-Mohíno Sánchez ^[1] ; Mario Javier Donate Manzanares ^[1]
  1. [1] Universidad de Castilla-La Mancha

     Universidad de Castilla-La Mancha

     Ciudad Real, España

     
• Localización: UCJC Business & Society Review, ISSN-e 2659-3270, Vol. 16, Nº. 4, 2019, págs. 18-67
• Idioma: español
• Títulos paralelos:
  • Knowledge management and business innovation: the case of Parrós Group Ltd
• Enlaces
  • Texto completo
• Resumen
  • español

    El Grupo Parrós Obras S.L. ha destacado en los últimos años como una de las empresas más avanzadas de Castilla- La Mancha gracias al desarrollo de su estrategia de gestión del conocimiento e innovación en el sector de la construcción. Dentro de sus factores de éxito, destacan su compromiso con el desarrollo tecnológico y la expansión de actividades a partir de la exploración y explotación del conocimiento organizativo. Estudiamos el caso de éxito de esta empresa para mostrar cómo una adecuada estrategia de conocimiento en un sector como el de la construcción, apoyada en elementos de soporte organizativo tales como el liderazgo, la cultura y una estructura basada en las tecnologías de la información y la comunicación (TIC), se puede convertir en un elemento clave para lograr desarrollar procesos de desarrollo empresarial a partir de sus capacidades de innovación

  • English

    Parrós Group Ltd. have stood out in the past years as one of the top companies in Castilla-La Mancha, Spain, owing the development of its growth strategy based on knowledge management and innovation in the construction industry. Among its success factors, we find technological development and the expansion of business activities as the most remarkable ones, both being based on the exploration and exploitation of its organizational knowledge. We use an in-depth case study as research methodology to show this firm as a good example of how a knowledge strategy, supported by organizational elements such as leadership, culture and a structure based on Information Technology (IT) systems, may become a key element to successfully create development processes derived from the firm’s innovation capabilities.

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