Governança e melhoria na CGV: por que a inserção importa?

• Paulo Jordão de Oliveira Cerqueira Fortes ^[1] ; Caio Flavio Stettiner ^[2] ; Marcelo T. Okano ^[3]
  1. [1] Universidade Federal do Piauí (Brasil)
  2. [2] Fatec Sebrae (Brasil)
  3. [3] CEETEPS e FGV-EAESP (Brasil)

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• Localización: RBGN: Revista Brasileira de Gestão de Negócios, ISSN 1806-4892, Vol. 21, Nº. Extra 4, 2019 (Ejemplar dedicado a: Global Value Chains, Business Networks and Strategy), págs. 740-759
• Idioma: portugués
• DOI: 10.7819/rbgn.v21i4.4015
• Títulos paralelos:
  • Governance and Upgrading in GVC: Why Embeddedness Matters?
• Enlaces
  • Texto completo (pdf)
  • Texto completo
• Resumen
  • English

    Purpose – [This study’s primary objective is to propose actors embeddeness as a source for governance and upgrading within the GVC (Global Value Chain) framework.] Design/methodology/approach – [This study uses co-word analysis to study GVC scientific production. The analysis is conducted using the controversies mapping from the Theory of Scientific and Technological Change (TSTC)] Findings – [Two theoretical gaps were pointed due to GVC theory evolvement. First, that governance and upgrading have more than one definition and second that value and network are upgrading strategies. This article proposes the use of Montenegro e Bulgacov (2014) framework to translate governance and upgrading respectively as network governance and strategic outcomes. Embeddedness matters because is a stable theoretical concept (Granovetter, 1985) that can be a link between network governance and strategic results.] Originality/value – [The study main contribution is to propose a relativist embeddeness sourcing governance and upgrading. The second contribution is to present a framework, ANT based, modeled to study governance and its strategic results.]

  • português

    Objetivo – O objetivo principal deste estudo é propor a inserção de atores como fonte de governança e melhoria na estrutura da cadeia global de valor (CGV).

    Metodologia – Este estudo utiliza análise de coocorrência de palavras para estudar a produção científica referente à CGV. A análise é realizada utilizando o mapeamento de controvérsias da Teoria da Mudança Científica e Tecnológica (TSTC, na sigla em inglês).

    Resultados – Duas lacunas teóricas foram apontadas devido à evolução na teoria da CGV. A primeira é a de que a governança e a melhoria têm mais de uma definição e a segunda, de que valor e rede são estratégias de melhoria. Este artigo propõe o uso da estrutura de Montenegro e Bulgacov (2014) para transladar a governança e a melhoria, respectivamente, como governança em rede e resultados estratégicos. A inserção é importante porque é um conceito teórico estável (Granovetter, 1985) que pode ser um elo entre a governança em rede e os resultados estratégicos.

    Contribuições – A principal contribuição deste estudo é a proposta de uma inserção relativista como fonte de governança e melhoria. A segunda contribuição é apresentar uma estrutura baseada na Teoria Ator-Rede (TAR), modelada para estudar a governança e seus resultados estratégicos

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