Social preferences and supply chain transactions: an analysis with Brazilian decision makers

• Ota, Glaucia Miura ^[1] ; Silva, Adriano Maniçoba da ^[1]
  1. [1] Instituto Federal de São Paulo - Campus Suzano
• Localización: Independent Journal of Management & Production, ISSN-e 2236-269X, Vol. 10, Nº. 4 (July - August), 2019 (Ejemplar dedicado a: Special Edition IFLOG), págs. 1288-1304
• Idioma: inglés
• DOI: 10.14807/ijmp.v10i4.988
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Supply contracts amongst suppliers and buyers can be used as powerful mechanisms to manage trade-offs between risks and costs in negotiations amid the constituent parts of the supply chain. In decentralized decision-making, as a trade transaction between a wholesaler and a retailer, social preferences can influence behavior of these decision makers. The objective of this study was to verify the effect of social preferences on transactions in supply chains, using Brazilian individuals with the purpose of comparing the results with those obtained in other countries. The methodology proposed in this study was quantitative, as variables already studied by previous studies were investigated. An experiment was conducted with three handlings (normal, status and relationship) simulating buying and selling situations in a supply chain. The results indicated that highlighting the performance status of a supply chain improves the efficiency of the chain when compared to normal transactions, or when there is a relationship between the links.

• Referencias bibliográficas
  • BENDOLY, E.; DONOHUE, K.; SCHULTZ, K. L. (2006) Behavior in operations management: Assessing recent findings and revisiting old assumptions....
  • CACHON, G. P. (2003) Supply chain coordination with contracts. Handbooks in operations research and management science, v. 11, p. 227-339.
  • CHOPRA, S.; MEINDL, P. (2003) Gerenciamento da cadeia de suprimentos: Estratégia, planejamento e operação. 1. ed. São Paulo: Prentice Hall.
  • DA SILVA, A. M. (2015) Operações Comportamentais: Oportunidades de Pesquisa no Contexto Brasileiro. Anais do XVIII SemeAd - Seminários em...
  • GIANNOCCARO, I.; PONTRANDOLFO, P. (2004) Supply chain coordination by revenue sharing contracts. International journal of production economics,...
  • GIL, A. C. (2008) Métodos e técnicas de pesquisa social. 6. ed. Editora Atlas SA.
  • HÖHN, M. I. (2010) Literature review on supply chain contracts. In: Relational supply contracts. Springer, Berlin, Heidelberg, p. 19-34.
  • KATOK, E.; WU, D. Y. (2009) Contracting in supply chains: A laboratory investigation. Management Science, v. 55, n. 12, p. 1953-1968.
  • LEE, Y. S.; SEO, Y. W.; SIEMSEN, E. (2018) Running Behavioral Operations Experiments Using Amazon's Mechanical Turk. Production and Operations...
  • LOCH, C. H.; WU, Y. (2008) Social preferences and supply chain performance: An experimental study. Management Science, v. 54, n. 11, p. 1835-1849.
  • OTA,G. M.; DA SILVA, A. M. (2017) Efeito centralização no comportamento de decisores brasileiros. III Congresso de Logística (IFSP – Campus...
  • RABIN, M. (1993) Incorporating Fairness into Game Theory and Economics. The American Economic Review, v. 83, n. 5, p. 1281-1302.
  • RIBBINK, D.; GRIMM, C. M. (2014) The impact of cultural differences on buyer–supplier negotiations: An experimental study. Journal of Operations...
  • VASCONCELLOS, M. A. S. (2011) Economia: micro e macro. 5. ed. São Paulo: Atlas.
  • SIMCHI-LEVI, D; KAMINSKY, P.; SIMCHI-LEVI, E. (2010) Cadeia de suprimentos: projeto e gestão. 3. ed. Porto Alegre: Bookman.
  • SILVA, G. (2015) OPERAÇÕES COMPORTAMENTAIS: PERSPECTIVAS TEÓRICAS. Anais do XVIII SemeAd - Seminários em Administração. São Paulo-SP: Nov.