Rusia
The relevance of the research problem is caused by the need for a preliminary assessment of the effectiveness of the planned integration of the industrial enterprises and of the implementation of rational management’s mechanism for economic integration efficiency as for a separate enterprise and in the integrated structures. The aim of the article is to analyze the existing methodological approaches of evaluation of the effectiveness of the industrial enterprises’ integration and the development on this basis model of estimation of company as the object of integration at the decision phase about the deal. The study systematized the existing methods for assessing the integration of industrial enterprises and their features and also was provided the method of express-assessment of company as the object of integration. The need for taking into account future economic efficiency of an integrated company requires specific assessment tools. Application of the proposed method allows to analyze two key indicators - the financial position and competitive advantage. Estimated parameters affect the favorable outcome of a merger or acquisition, and the effectiveness of future activities, reflecting the existing resources of the enterprise and its potential.