YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica".

• Tur-Viñes, Victoria ^[1] ; Núñez-Gómez, Patricia ^[2] ; Martínez-Pastor, Esther ^[3]
  1. [1] Universitat d'Alacant

     Universitat d'Alacant

     Alicante, España

     
  2. [2] Universidad Complutense de Madrid

     Universidad Complutense de Madrid

     Madrid, España

     
  3. [3] Universidad Rey Juan Carlos

     Universidad Rey Juan Carlos

     Madrid, España

     

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• Localización: Historia y comunicación social, ISSN 1137-0734, Vol. 24, Nº 1, 2019, págs. 331-351
• Idioma: español
• DOI: 10.5209/hics.64498
• Títulos paralelos:
  • YouTube, Children, and Collaborative Culture. A Literature Review
• Enlaces
  • Texto completo
• Dialnet Métricas: 28 Citas
• Resumen
  • español

    El objetivo es identificar los hallazgos investigadores disponibles sobre las prácticas de los menores influyentes en YouTube. Desde la perspectiva de la cultura participativa, se realiza una revisión sistemática de 65 documentos académicos publicados desde 2008. Se compendian los hallazgos existentes sobre las prácticas de los menores creadores influyentes con canales en YouTube, motivaciones de uso, tipo de contenidos, intermediación parental y los aspectos legales, regulatorios y educativos pendientes. También se abordan las estrategias de marketing que despliegan las marcas y sus efectos. Se constatan las implicaciones del fenómeno y las líneas necesarias de investigación futura.

  • English

    The purpose of this paper is to identify empirical insights through a summary of the evidence-based knowledge on young youtubers. Taking a participatory culture perspective, a systematic review has been conducted of 65 academic papers published since 2008. The article condenses existing findings on young youtubers practices, motivation for using YouTube, type of YouTube content, and parental intermediation, as well as legal, regulatory, and educational aspects in need of attention. Also addressed are the marketing strategies used by brands on YouTube and their effects on young audiences. The implications of the young youtuber phenomenon are considered, as well as necessary lines of future research.

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