Concreto ou abstrato? Um esquema conceitual das representações mentais da economia compartilhada

• Sordi, Jefferson ^[1] ; Petrini, Maira ^[2] ; Sampaio, Claudio Hofmann ^[2]
  1. [1] Universidade Feevale

     Universidade Feevale

     Brasil

     
  2. [2] Pontifícia Universidade Católica do Rio Grande do Sul

     Pontifícia Universidade Católica do Rio Grande do Sul

     Brasil

     
• Localización: Teoria e Prática em Administração (TPA), ISSN-e 2238-104X, Vol. 9, Nº. 1, 2019, págs. 105-118
• Idioma: portugués
• DOI: 10.21714/2238-104x2019v9i1-42078
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Objetivo: Discutir sobre as dimensões da economia compartilhada e como suas representações mentais influenciam o gap entre atitude e comportamento, tendo como base os arquétipos da economia compartilhada.

    Metodologia/abordagem: Teórica e Conceitual Principais resultados: A partir da análise teórica, propõe-se um esquema conceitual demonstrando que as dimensões representadas de forma mais abstrata podem impactar mais intensamente a atitude do consumidor sobre a economia compartilhada. Outras três dimensões, estas mais concretas, tendem a influenciar o comportamento com mais intensidade. Especula-se, também, que o modelo de negócio da economia compartilhada também pode sofrer influências dos níveis de representação mental.

    Contribuições teóricas/metodológicas: O artigo contribui à literatura ao sugerir que mecanismos psicológicos dos indivíduos possuem influência na participação na economia compartilhada. Ao propor que o gap pode ter intensidade variada pelo tipo de negócio, respaldado pelos arquétipos de Petrini et al. (2017), o artigo tenta expandir o modelo de Hamari et al. (2015) e trazer explicações alternativas para sua ocorrência.

    Relevância/originalidade: Este é um dos primeiros trabalhos que utilizam os níveis de interpretação mental como possível explicação para o acesso à economia compartilhada. Além disso, percebeu-se que a literatura apresenta uma série de trabalhos dispostos a discutir os motivos de participar no consumo colaborativo. Entretanto, são poucas as abordagens desse fenômeno pelo viés da psicologia, através da Construal Level Theory.

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