Todd J. Friedbacher
In exempting from scrutiny under Article 30 EC certain measures constituting ‘selling arrangements’, the author examines whether the European Court of Justice in Keck and Mithouard and its progeny sought more than mere clarification of its jurisprudence on the free movement of goods. To wit, he claims that the Court was motivated by a sense of waning faith in its institutional legitimacy, initiating in Keck an attempt to more vigorously police the Community‐Member State jurisdictional divide in favour of Member State prerogatives, banishing the Community judicial and legislative branches from the realm of ‘selling arrangements’. After critical assessment of this hypothesis and of the Court's success, a final section queries whether the ECJ has adopted similar strategies in the Competition law and services realms.