Los sistemas de recomendación online en el mercado audiovisual español: análisis comparativo entre Atresmedia, Movistar +, y Netflix

• Mónica Herrero Subías ^[1] ; Mercedes Medina Laverón ^[1] ; Alicia María Urgellés Molina ^[2]
  1. [1] Universidad de Navarra

     Universidad de Navarra

     Pamplona, España

     
  2. [2] Universidad de los Hemisferios

     Universidad de los Hemisferios

     Quito, Ecuador

     
• Localización: UCJC Business & Society Review, ISSN-e 2659-3270, Nº. 60, 2018, págs. 54-89
• Idioma: español
• Títulos paralelos:
  • Online recommendation systems in the Spanish Audiovisual market: comparative analysis between Atresmedia, Movistar+ and Netflix
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 3 Citas
• Resumen
  • español

    El objetivo principal de este artículo es estudiar el valor que diferentes servicios audiovisuales online conceden a los sistemas de recomendaciones. Analizamos tres servicios que operan actualmente en España: Atresmedia, Movistar + y Netflix. Se propone un conjunto de criterios para comparar las recomendaciones presentes en cada plataforma y el uso que las empresas hacen de ellas. Los resultados muestran que los servicios audiovisuales han implementado las recomendaciones en diferente medida de acuerdo con su modelo de negocio y su actividad principal.

  • English

    The main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommenda-tions present in each platform and the use that companies make of them. The results show that the audiovisual services have implemented the recommendations to a different extent accord-ing to their business model and their main activity

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