Social dialogue refers to discussions, consultations, negotiations and joint actions involving organisations representing the two sides of industry, namely employers and workers. The constitutional basis for social dialogue is located within Articles 153–155 of the Treaty on the Functioning of the European Union. In July 2008, a social dialogue committee in European professional football was established. This article assesses the significance of this move and argues that the committee has the long‐term potential to transform industrial relations in European football based on the conclusion of binding collective agreements. In the shorter term, the committee performs two functions: first, as a means of effecting a change in governance standards in European football and as a lobbying technique for the social partners in terms of their relationship with the EU; second, as a venue for a negotiated settlement between the rival interests operating within the EU's sports policy subsystem.