Christopher M. Hartt
This paper interrogates the construction of the farm, farming, and the farmer in the Business School. The text of several hundred textbooks used in North America is analyzed to surface the presentation of the farm. Through this the social and power status of the farmer is described and the potential impact of the students' perspective on this primary industry is discussed. It is found that business and management textbooks portray farming as a low status occupation and the industry as requiring government support in order to persist.